Last updated 2026-06-18
- Raised funding round, Jan 2012
Total raised
—
Last: 2012-01
Stage
Mature
Founded
2011
Headcount
29
HQ
Ra'anana, Israel
Sector
Media & Entertainment Technologies
About
UIU has developed Wiser, an application designed to replace the users existing smartphone experience with a simpler one tailored to his or her specific needs. Its companion app Companion provides Wiser users with additional support from their family and friends smartphones. UIU believes that smartphones should be embraced by everyone, but that the one-size-fits-all smartphone experience model can be frustrating and fails to satisfy the diverse needs of the growing marketplace. By exploring and understanding this marketplace, the company aims to deliver mobile accessibility to everyone, regardless of their age or ability.
Funding history · 1 round · — total
2012-01
Undisclosed
Q&A
- What is UIU's primary business?
- UIU developed Wiser, a mobile application that simplifies the smartphone user experience, tailoring it to individual needs. It also offers a companion app for additional support from family and friends.
- When was UIU founded?
- UIU was founded in January 2011.
- What is the current status of UIU?
- UIU is currently inactive and ceased operations in March 2021.
- Where is UIU headquartered?
- UIU is headquartered in Ra'anana, Israel.
- How many employees did UIU have?
- UIU had an employee count in the 11-50 range.
- Which investor participated in UIU's funding round in January 2012?
- JVP participated in UIU's funding round in January 2012.
- What is UIU's primary sector classification?
- UIU's primary sector is Media & Entertainment Technologies.
- What are the target customer segments for UIU's products?
- UIU targets consumers, including children and seniors, as well as the wireless & mobile and mobile devices segments.
Team · 3
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionBusiness SoftwareIT, R&D & Data SolutionsSoftware Development Tools
Technologies
Data StorageCloud
Target customers
Communication ServicesWireless & MobileMobile DevicesConsumersDemographics & FamilyChildrenSeniors
Business model
B2CB2B2C
Highlights
Verified
Tags
mobile-applicationsseniorsmobile-devicesaccessibilitychildrenuser-experiencepersonalization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2498262 | |
| facebook.com/wiserapp |
Identifiers & details
| Founded | 2011-1 |
|---|---|
| Employees (exact) | 29 |
| Offices | Amirim |
| Status reason | Non Active, Mar 2021 ceased to operate |