About
Audience Measurement Solutions
TruMedia is a leading provider of real-time, automated audience-measurement solutions for the digital signage and retail industries. The companys state-of-the art video analytics technology measures the visual attention of posters, digital signs, TV monitors, and window and in-store product displays. TruMedias field-tested technology generates out-of-home ratings by measuring the number of people watching a digital signage screen along with gender, age group, and what they viewed and for how long. The real-time metrics make it possible to target ads to the current viewing audience based on its demographics. TruMedia provides a solution based on state-of-the-art video analytics technology that generates true viewing data for digital signage and product displays by analyzing facial expressions. The technology automatically detects and tracks viewers faces in order to measure the actual visual reaction to media and merchandise.
Identity
| Name | TruMedia |
|---|---|
| Slug | trumedia |
| Type / kind | startup |
| Crunchbase ID | trumedia-israel |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ7po_0IDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Jan 2018 ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Petah Tikva |
| HQ address | Leshem Street 7, Petah Tikva, Israel |
Web & social
| Twitter / X | https://twitter.com/trumediatweet |
|---|---|
| YouTube | https://www.youtube.com/channel/UCpQPE1X45IJZ1EZ5Yd04Q1Q |
Classifications
Funding
| Total raised | — |
|---|---|
| Current stage | Mature |
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