About
TruMedia is a leading provider of real-time, automated audience-measurement solutions for the digital signage and retail industries. The companys state-of-the art video analytics technology measures the visual attention of posters, digital signs, TV monitors, and window and in-store product displays. TruMedias field-tested technology generates out-of-home ratings by measuring the number of people watching a digital signage screen along with gender, age group, and what they viewed and for how long. The real-time metrics make it possible to target ads to the current viewing audience based on its demographics. TruMedia provides a solution based on state-of-the-art video analytics technology that generates true viewing data for digital signage and product displays by analyzing facial expressions. The technology automatically detects and tracks viewers faces in order to measure the actual visual reaction to media and merchandise.
Company Intelligence Q&A
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- What is TruMedia's primary business focus?
- TruMedia specializes in providing real-time, automated audience-measurement solutions for the digital signage and retail industries, utilizing video analytics technology.
- When was TruMedia founded?
- TruMedia was founded in January 2007.
- What is the operational status of TruMedia?
- TruMedia is currently inactive, having ceased operations in January 2018.
- Where is TruMedia's headquarters located?
- TruMedia's headquarters is located in Petah Tikva, Israel.
- What technology does TruMedia use for its audience measurement?
- TruMedia uses state-of-the-art video analytics technology to measure visual attention, detect and track viewers' faces, and analyze facial expressions for digital signage and product displays.
- In which geographic markets did TruMedia operate?
- TruMedia operated in geographic markets including Australia, the United States, Brazil, South Africa, and Israel.
- How many employees did TruMedia have?
- TruMedia had between 1 and 10 employees, with an exact count of 6.
- Who are the founders of TruMedia?
- The founders of TruMedia are Vicki Rabenou and Pinny Rabenou.
- Did TruMedia have any notable partnerships or projects?
- In February 2015, TruMedia was measuring digital signage viewership in Copenhagen Airport.