About
TruMedia is a leading provider of real-time, automated audience-measurement solutions for the digital signage and retail industries. The companys state-of-the art video analytics technology measures the visual attention of posters, digital signs, TV monitors, and window and in-store product displays. TruMedias field-tested technology generates out-of-home ratings by measuring the number of people watching a digital signage screen along with gender, age group, and what they viewed and for how long. The real-time metrics make it possible to target ads to the current viewing audience based on its demographics. TruMedia provides a solution based on state-of-the-art video analytics technology that generates true viewing data for digital signage and product displays by analyzing facial expressions. The technology automatically detects and tracks viewers faces in order to measure the actual visual reaction to media and merchandise.
Q&A
- What is TruMedia's primary business?
- TruMedia provides real-time, automated audience-measurement solutions for the digital signage and retail industries, utilizing video analytics technology to measure visual attention and demographics.
- When was TruMedia founded?
- TruMedia was founded in January 2007.
- What is the current status of TruMedia?
- TruMedia is currently inactive, having ceased to operate in January 2018.
- Where is TruMedia's headquarters located?
- TruMedia's headquarters is located in Petah Tikva, Center District, Israel.
- How many employees did TruMedia have?
- TruMedia had an employee count in the 1-10 range.
- Who are the co-founders of TruMedia?
- The co-founders of TruMedia are Vicki Rabenou and Pinny Rabenou.
- What sectors did TruMedia operate in?
- TruMedia operated in sectors such as Business Software, Sales & Marketing Solutions, Advertising Platforms, IT, R&D & Data Solutions, and Data Analysis & Decision Support.
- What business model did TruMedia primarily use?
- TruMedia primarily used a B2B (Business-to-Business) business model.
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External links
| YouTube | youtube.com/channel/UCpQPE1X45IJZ1EZ5Yd04Q1Q |
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Identifiers & details
| Founded | 2007-1 |
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| Employees (exact) | 6 |
| Status reason | Non Active, Jan 2018 ceased to operate |