Trulux

Visual AI authentication platform for luxury goods.

Consumer-Oriented Software
Active
Pre-Seed Tel Aviv-Yafo, Israel Founded 2023
Last updated 2026-08-23
Total raised
$500K
Last: Undisclosed Round 2025-02
Stage
Pre-Seed
Founded
2023
Headcount
7
HQ
Tel Aviv-Yafo, Israel
Sector
Consumer-Oriented Software

About

TruLux stands at the forefront of luxury authentication, combating the $3 trillion counterfeit crisis with AI-driven technology that ensures every transaction is genuine. With unparalleled item verification and lifecycle tracking, including seamless Digital Product Passport (DPP) integration, we provide full transparency from creation to resale. By empowering consumers, brands, and retailers with verifiable authenticity, we safeguard trust, protect value, and set a new standard for integrity in the luxury market. The platform combines high-accuracy visual inspection with advanced cloud AI to deliver instant trust in online transactions through end-to-end verification. Beyond secure exchanges, it provides comprehensive lifecycle tracking, product-level business intelligence, and Digital Product Passports (DPPs) to enhance visibility and value across the entire ecosystem.

Funding history · 2 rounds · $500K total

2 events/rounds · $500K Total Funding: $500K in Private Equity
Jun 2023
Undisclosed Round Undisclosed pitchbook.com
★ Dan Launchpad
Date unknown
Undisclosed Round $500K pitchbook.com

Offices

Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
  • Wettswil am Albis, Switzerland

Q&A

What is Trulux's primary business?
Trulux is a visual AI and sensing technology company that develops authentication and traceability solutions for luxury and high-value physical goods.
When was Trulux founded?
Trulux was founded in January 2023.
What was Trulux's most recent funding round?
Trulux raised a Pre-Seed round in February 2025, with Remagine Ventures as a lead investor.
What is the total amount of funding Trulux has raised to date?
Trulux has raised a total of $640,000 USD.
Where is Trulux headquartered?
Trulux is headquartered in Tel Aviv-Yafo, Israel.
Who are the co-founders of Trulux?
The co-founders of Trulux are Dionis Teshler (Co-Founder & CEO), German Voronov (Co-Founder & CTO), and Yury Zaryadov (Co-Founder & VP Engineering).
What is Trulux's primary sector?
Trulux's primary sector is Industrial Technologies.

Team · 4

Dionis Teshler
Founder · Co-Founder & CEO
German Voronov
Founder · Co-Founder & CTO
Yury Zaryadov
Founder · Co-Founder & VP Engineering
Yael Ayalon
Chief Marketing Officer

Sectors & technology

Primary sector
Consumer-Oriented Software
Technologies
Target customers
Business model
B2B

Highlights

Verified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitetrulux.ai/

Identifiers & details

Founded2023-1
Employees (exact)7
OfficesWettswil am Albis

Radar intelligence

Web history (Wayback)

Domaintrulux.ai

Certificate / subdomain footprint

Subdomains9