Last updated 2026-07-20
- Raised $25M Series B led by Shopify, Jan 2023
- Raised $24M Series A led by Elephant Partners, Feb 2022
- Raised $2.7M Seed round led by NFX Capital, Aug 2021
Total raised
$52.7M
Last: Undisclosed Round 2025-06
Stage
Series B
Founded
2021
Headcount
281
HQ
Tel Aviv, Israel
Sector
Business Software
About
Triple Whale is an AI operating system for e-commerce, helping brands understand what's driving growth, what's wasting money, and what to do next. The platform centralizes all of a company's data, provides trusted measurement tools, and applies AI to turn fragmented data into clear insights and actionable recommendations. It offers tools for data discovery, documentation, and monitoring of business metrics, enabling online business brands to make informed business, product, and marketing decisions. Triple Whale was founded in 2021 by former e-commerce operators who built the tools they wished they'd had.
Funding history · 5 rounds · $52.7M total
2025-05
C Round
Undisclosed
★ Union Tech Ventures
2023-01
B Round
$25.0M
★ Shopify★ NFX Capital★ Elephant Partners
2022-02
A Round
$24.0M
★ Elephant Partners
2021-08
Seed
$2.7M
★ NFX Capital12A Venture Capital
2021-05
Pre-Seed
$1.0M
★ Shaan Puri★ 12A Venture Capital
Headcount over time
From 33 (2022-03) to 261 (2026-03) · +228 (+691%) · 18 points · source: Finder history + radar grounding
Q&A
- What is Triple Whale's primary business?
- Triple Whale provides a business management app for online retailers, enabling them to track profits, blended return on ad spend, and loan-to-value ratio by integrating data from platforms like Shopify, Facebook, and Google.
- Where is Triple Whale headquartered?
- Triple Whale is headquartered in Jerusalem, Israel.
- How many employees does Triple Whale have?
- Triple Whale has an employee count in the 201-500 range.
- What was Triple Whale's most recent funding round?
- Triple Whale had a funding round in June 2025 with Union Tech Ventures as an investor.
- Which investors participated in Triple Whale's February 2023 funding round?
- In February 2023, Shopify, NFX Capital, and Elephant Partners invested in Triple Whale.
- When was Triple Whale founded?
- Triple Whale was founded in June 2021.
- What is Triple Whale's current funding stage?
- Triple Whale is currently in its Series B funding stage.
- What is the total amount of funding Triple Whale has raised to date?
- Triple Whale has raised a total of $52,700,000 USD.
Team · 3
AJ Orbach
Founder · Co-founder & CEO
Maxx Blank
Founder · Co-founder & COO
Ivan Chernykh
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesWebSoftwareMobileArtificial Intelligence
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsApparelLeatherConsumer ElectronicsBeauty & CosmeticsTextileSports EquipmentHousehold AppliancesJewelryArtDigital GoodsToys & GamesEnterprise & Professional ServicesSMBs & SMEsEnterprisesMarketing & Sales
Business model
B2B
Tags
dashboardenterprise-solutionsecommercemobile-applicationsdata-visualizationdecision-makingartificial-intelligenceautomationsmbsaas
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | triplewhale.com |
|---|---|
| linkedin.com/company/74944364 | |
| facebook.com/Triple-Whale-100789388602359 | |
| YouTube | youtube.com/channel/UC7Ntfp-i0JeIHdhfg0Ka47Q |
| instagram.com/trytriplewhale |
Identifiers & details
| Former names | Ecommerce Whale Tech |
|---|---|
| Founded | 2021-5 |
| Employees (exact) | 281 |
| Offices | Austin; Columbus; Moscow |
Radar intelligence
Open jobs — greenhouse
| Total open | 14 |
|---|---|
| Remote | 4 |
| By department | Marketing (1), Product & Engineering (7), Operations (2), Professional Services (1), Design (1), Customer Success (1), Partnerships (1) |
| By location | Remote- US (3), New York City (Hybrid 2 days/week) (1), New York City (Hybrid, 2 days/week in office) (1), New York City or Columbus, OH (Hybrid) (1), New York City (1), Jerusalem, Israel (Hybrid) (5), Remote - Australia (1), UK (1) |
| Title | Location | Department |
|---|---|---|
| Motion Designer | Remote- US | Marketing |
| Full Stack Engineer, Growth | New York City (Hybrid 2 days/week) | Product & Engineering |
| Associate Corporate Counsel | New York City (Hybrid, 2 days/week in office) | Operations |
| AI Marketing Strategist | Remote- US | Professional Services |
| Senior Cloud/Backend Engineer | New York City or Columbus, OH (Hybrid) | Product & Engineering |
| Deal Desk Operations Lead | New York City | Operations |
| Art Director, Motion Design | Remote- US | Design |
| Applied Data Scientist, Marketing Science | Jerusalem, Israel (Hybrid) | Product & Engineering |
| Customer Success Manager, APAC | Remote - Australia | Customer Success |
| Applied Data Scientist, Fintech Initiatives | Jerusalem, Israel (Hybrid) | Product & Engineering |
| Product Manager, Integrations | Jerusalem, Israel (Hybrid) | Product & Engineering |
| Data Engineer | Jerusalem, Israel (Hybrid) | Product & Engineering |
GitHub
| Top repos | triple-whale-public-apis, beam, Polisher, pymc-marketing, triple-pixel-sdk-spm |
|---|
Web history (Wayback)
| Domain | triplewhale.com |
|---|
Certificate / subdomain footprint
| Subdomains | 64 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516495009 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-11-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | יפו 224 ירושלים |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-08 | דו~ח שנתי |