Trigo

Retail Automation Platform

Retail Platforms
Active
Series C Tel Aviv-Yafo Founded 2018
Total raised
$204.0M
Last: Series C 2022-10
Stage
Series C
Founded
2018
Headcount
219
HQ
Tel Aviv-Yafo
Sector
Retail Platforms

About

Trigo is a computer vision start-up aiming to reshape the retail experience. The companys advanced retail automation platform is designed to identify customers shopping items with a high level of accuracy in order to provide a seamless checkout process. Trigos technology helps streamline retail operations and prevent shoplifting while providing valuable retail insights and presenting opportunities for new levels of customer engagement within retail environments.

Funding history · 5 rounds · $204.0M total

2022-10
Series C $100.0M
2021-06
Undisclosed $10.0M
2020-12
Series B $60.0M
2019-09
Series A $27.0M
2018-07
Seed $7.0M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What was Trigo's initial funding round and when did it occur?
Trigo raised a $7 million Seed round in July 2018, with investments from Vertex Ventures Israel and Hetz Ventures.
When did Trigo secure its Series C funding, and what was the amount?
Trigo completed its Series C funding round in October 2022, raising $100 million. Investors included Red Dot Capital Partners, 83North, SAP, Viola Growth, Hetz Ventures, REWE Group, and Temasek Holdings.
Which major UK retailer partnered with Trigo for autonomous store technology?
In October 2021, Trigo powered a fully autonomous Tesco grocery store in Central London. Tesco also announced plans in November 2022 to open additional Trigo-powered checkout-free stores in London.
When did Trigo launch Germany's first fully automated supermarket with REWE?
Trigo and REWE launched Germany's first fully automated supermarket in December 2022. This followed the launch of Berlin's first autonomous grocery store for REWE in June 2022.
What was Trigo's involvement with ALDI Nord in the Netherlands?
In July 2022, Trigo and ALDI Nord opened the Netherlands' first AI-powered frictionless supermarket.
How many employees does Trigo currently have?
Trigo currently employs between 201 and 500 individuals, with an exact count of 219 employees.
What is Trigo's primary technological focus?
Trigo's primary technological focus is on Artificial Intelligence, Computer Vision, and Machine Learning to create advanced retail automation platforms.
Which Israeli supermarket chain partnered with Trigo Vision in 2018?
In November 2018, Trigo Vision partnered with an Israeli supermarket chain for 272 cashierless stores.

Sectors & technology

Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Artificial IntelligenceComputer VisionMachine Learning
Target customers
Commerce & RetailDistribution ChannelsBrick & MortarSupermarkets
Business model
B2B

Highlights

Verified

Tags

artificial-intelligencein-store-digitalizationretailsensorsshopping-experiencebusiness-process-managementcomputer-visioninventory-managementsoftware-applicationsretailersmachine-visionecommercemachine-learning