Triapodi

Mobile Content Personalization

Business Software
Acquired (Inactive) by Digital Turbine on Mar 2021 - closed due to acquisition
Acquired Herzliya Founded 2010
Total raised
$1.3M
Last: Series B 2015-11
Stage
Acquired
Founded
2010
Headcount
4
HQ
Herzliya
Sector
Business Software

About

Triapodi is a mobile technology company specializing in personalizing mobile content. Triapodi is the developer of Appreciate, a self-service mobile DSP/RTB platform that offers advertisers new ways to plan, manage, and optimize in-app mobile campaigns. Powered by a proprietary core engine, Appreciate uses algorithms to meet advertisers' KPIs. Whether to maximize full video viewability, reach the largest possible number of customers in a designated geographic area, or attract the most valuable users for a mobile app, Appreciate enables the advertiser to easily set up, track, and optimize performance in line with the desired KPI. Appreciate focuses on a fully automated, intelligent process that quickly handles any bid request in order to ensure both scale and the highest performance standards for ROI, user response, and awareness.

Funding history · 1 round · $1.3M total

2015-11
Series B $1.3M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Triapodi's primary business?
Triapodi is a mobile technology company focused on personalizing mobile content. It developed Appreciate, a self-service mobile DSP/RTB platform for optimizing in-app mobile campaigns.
When was Triapodi founded and where is it headquartered?
Triapodi was founded in February 2010 and is headquartered in Herzliya, Israel.
What is the current status of Triapodi?
Triapodi is currently inactive, having been acquired by Digital Turbine in March 2021.
What was the acquisition amount for Triapodi?
Triapodi was acquired for $22,500,000 in March 2021.
What was Triapodi's last funding round?
Triapodi completed a Series B funding round in November 2015, raising $1,250,000. Magma Venture Partners was an investor in this round.
How many employees did Triapodi have?
Triapodi had 4 employees.
What is the core technology behind Triapodi's Appreciate platform?
Appreciate is powered by a proprietary core engine that uses algorithms to help advertisers meet their KPIs for in-app mobile campaigns.
What was the total amount of funding raised by Triapodi?
Triapodi raised a total of $1,250,000 in funding.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software Development
Business model
B2B

Tags

promotionpersonalizationmonetizationreal-time-biddingtargetingmobile-applicationscampaign-optimizationmedia-buyinguser-experiencesocial-mediamobile-advertisingadvertisingcampaign-managementadvertisersbehavior-analyticsmobile-marketing