Trendit offers innovative solutions for real-time mapping of demographic trends over extended periods of time, providing dynamic insights and content related to location information. Trendits patented technology offers instant and extremely accurate analytics covering a range of insights, from real-time population estimations to cumulative information and big data analytics. Trendit provides information that until recently was available only through censuses and surveys; moreover, unlike censuses and surveys, Trendit is able to tap in to this information constantly and on a real-time basis. Having instant access to such up-to-date, valuable (and often critical) information completely changes the paradigm, opening up a new vista of applications and uses for such data, including population estimates for smart cities, alerts and predictions for safety and security organizations, campaign targeting and analysis for marketing, and many more.