Treat

A real pet avatar aiming to combine gaming and pet care.

Media & Entertainment Technologies
registrar: מחוסלת מרצון
Seed Tel Aviv-Yafo, Israel Founded 2020
Last updated 2026-07-19
Total raised
—
Last: Undisclosed Round 2024-10
Stage
Seed
Founded
2020
Headcount
—
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
Website ↗LinkedIn ↗

About

Treat is a real pet avatar aiming to combine gaming and pet care. Treat's play-to-impact model has enabled players to send over 170,000 items to real shelter animals. The company's mobile game is in beta version. Treat is a member of Google for Startups Founders Club and was founded by pet lovers for pet lovers. Its long-term goal is to decrease the number of shelter-animal euthanizations, as every year, just under 1,000,000 shelter animals are euthanized in the US.

Offices

Tel Aviv-Yafo, Israel · HQ / main office

Q&A

What is Treat's primary business activity?
Treat operates in mobile gaming and pet care, combining gaming with real pet care through a play-to-impact model.
When was Treat founded?
Treat was founded in April 2020.
What is the total amount of funding Treat has raised to date?
Treat has raised a total of $2,425,000 USD.
Which investors participated in Treat's March 2022 funding round?
Stardom Ventures and Velo Partners participated in Treat's funding round in March 2022.
Which investor participated in Treat's October 2024 funding round?
Stardom Ventures participated in Treat's funding round in October 2024.
What is the current stage of Treat's mobile game?
Treat's mobile game is currently in beta version.
Who are the co-founders of Treat?
The co-founders of Treat are Itay Katzav, who serves as Co-founder & CEO, and Max Lerner, who is the Co-founder & CTO.

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Simulation & ImagingDigital TwinPlatforms & InterfacesMobile
Target customers
ConsumersRecreational & LifestylePet Owners
Business model
B2C

Highlights

Verified

Tags

pet-ownersmobile-gamesgamesdogsartificial-intelligencepets
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