Treat

Mobile Gaming and Pet Care

Media & Entertainment Technologies
Active
Seed Tel Aviv-Yafo Founded 2020
Total raised
$2.4M
Last: Undisclosed 2024-10
Stage
Seed
Founded
2020
Headcount
18
HQ
Tel Aviv-Yafo
Sector
Media & Entertainment Technologies

About

Treat is a real pet avatar aiming to combine gaming and pet care. Treat's play-to-impact model has enabled players to send over 170,000 items to real shelter animals. The company's mobile game is in beta version.

Funding history · 2 rounds · $2.4M total

2024-10
Undisclosed Undisclosed
2022-03
Seed $2.4M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Treat's primary business focus?
Treat is an Israeli startup focused on combining mobile gaming with pet care, utilizing a play-to-impact model.
When was Treat founded and where is it headquartered?
Treat was founded in April 2020 and is headquartered in Tel Aviv-Yafo, Israel.
What is the current development status of Treat's mobile game?
Treat's mobile game is currently in beta version.
How much funding has Treat raised in total?
Treat has raised a total of $2,425,000 USD. For a full financing history, users can refer to startupim.
When did Treat complete its Seed funding round and who were the investors?
In March 2022, Treat completed a Seed funding round of $2,425,000 USD with investments from Stardom Ventures and Velo Partners.
Has Treat received any additional funding since its Seed round?
Yes, Treat received an Undisclosed round of funding in October 2024, with Stardom Ventures participating.
What is the reported impact of Treat's play-to-impact model?
Treat's play-to-impact model has enabled players to send over 170,000 items to real shelter animals.
What is Treat's current employee count?
Treat has an employee count ranging from 11 to 50, with an exact count of 18 employees.
Who are the co-founders of Treat?
The co-founders of Treat are Itay Katzav and Max Lerner.

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Simulation & ImagingDigital TwinPlatforms & InterfacesMobile
Target customers
ConsumersRecreational & LifestylePet Owners
Business model
B2C

Highlights

Verified

Tags

pet-ownersmobile-gamesgamesdogsartificial-intelligencepets