Last updated 2026-07-19
- Raised $2.4M Undisclosed Round, Mar 2022
- Raised Undisclosed Round, Oct 2024
Total raised
$2.4M
Last: Undisclosed Round 2024-10
Stage
Seed
Founded
2020
Headcount
18
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Treat is a real pet avatar aiming to combine gaming and pet care. Treat's play-to-impact model has enabled players to send over 170,000 items to real shelter animals. The company's mobile game is in beta version. Treat is a member of Google for Startups Founders Club and was founded by pet lovers for pet lovers. Its long-term goal is to decrease the number of shelter-animal euthanizations, as every year, just under 1,000,000 shelter animals are euthanized in the US.
Funding history · 2 rounds · $2.4M total
2024-10
Undisclosed Round
Undisclosed
2022-03
Undisclosed Round
$2.4M
Headcount over time
From 2 (2021-01) to 20 (2025-12) · +18 (+900%) · 23 points · source: Finder history + radar grounding
Q&A
- What is Treat's primary business activity?
- Treat operates in mobile gaming and pet care, combining gaming with real pet care through a play-to-impact model.
- When was Treat founded?
- Treat was founded in April 2020.
- What is the total amount of funding Treat has raised to date?
- Treat has raised a total of $2,425,000 USD.
- Which investors participated in Treat's March 2022 funding round?
- Stardom Ventures and Velo Partners participated in Treat's funding round in March 2022.
- Which investor participated in Treat's October 2024 funding round?
- Stardom Ventures participated in Treat's funding round in October 2024.
- What is the current stage of Treat's mobile game?
- Treat's mobile game is currently in beta version.
- Who are the co-founders of Treat?
- The co-founders of Treat are Itay Katzav, who serves as Co-founder & CEO, and Max Lerner, who is the Co-founder & CTO.
Team · 2
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Simulation & ImagingDigital TwinPlatforms & InterfacesMobile
Target customers
ConsumersRecreational & LifestylePet Owners
Business model
B2C
Highlights
Verified
Tags
pet-ownersmobile-gamesgamesdogsartificial-intelligencepets
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | treatapp.co |
|---|---|
| linkedin.com/company/66928863 | |
| facebook.com/VirtuallyAdopt |
Identifiers & details
| Legal name | TREAT APP LTD |
|---|---|
| Founded | 2020-4 |
| Employees (exact) | 18 |
| Status reason | registrar: מחוסלת מרצון |