Highlights
About
Cloud-based Retail Management Solutions
Trax specializes in providing image-recognition technology and market data services for tier-one manufacturers. Trax enables in-store execution controls and the ability to unlock revenue opportunities at all points of sale. The company’s technology can be integrated as a plug-in with existing merchandising or retail execution systems.
The Trax platform utilizes iOS, Android, and Windows smartphones and tablets to capture images of retail shelves. Analysis within the Trax cloud provides immediate, actionable mobile reports to sales reps and aggregated web reports to management teams.
Trax is an OEM partner with more than 25 retail solution providers, and many brands use Trax to manage their in-store execution and increase revenues, including Coca-Cola, AB InBev, Nestl, and Henkel.
Frost & Sullivan chose Trax as the winner of its 2017 New Product Innovation Award, and Trax has been ranked among the top 25 fastest-growing companies on the Deloitte Technology Fast 500 list.
Identity
| Name | Trax Retail |
|---|---|
| Slug | trax-retail |
| Former names | Trax Technology Solutions |
| Type / kind | startup |
| Crunchbase ID | traxretail |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgL6sq8wJDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by Form on Feb 2026 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Yigal Alon Street 114, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Funding
| Total raised | $1.0B |
|---|---|
| Current stage | Acquired |
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