- Acquired by Form, Feb 2026
- Raised $640M funding round led by SoftBank Vision Fund, Apr 2021
- Raised $100M funding round, Jul 2019
About
Trax specializes in providing image-recognition technology and market data services for tier-one manufacturers. Trax enables in-store execution controls and the ability to unlock revenue opportunities at all points of sale. The company’s technology can be integrated as a plug-in with existing merchandising or retail execution systems.
The Trax platform utilizes iOS, Android, and Windows smartphones and tablets to capture images of retail shelves. Analysis within the Trax cloud provides immediate, actionable mobile reports to sales reps and aggregated web reports to management teams.
Trax is an OEM partner with more than 25 retail solution providers, and many brands use Trax to manage their in-store execution and increase revenues, including Coca-Cola, AB InBev, Nestl, and Henkel.
Frost & Sullivan chose Trax as the winner of its 2017 New Product Innovation Award, and Trax has been ranked among the top 25 fastest-growing companies on the Deloitte Technology Fast 500 list.
Funding history · 10 rounds · $1.0B total
Q&A
- What is Trax Retail's primary business?
- Trax Retail specializes in providing image-recognition technology and market data services for tier-one manufacturers, enabling in-store execution controls and unlocking revenue opportunities at points of sale.
- When was Trax Retail founded?
- Trax Retail was founded in March 2010.
- What is the employee count for Trax Retail?
- Trax Retail has 500+ employees.
- What is the total amount of funding Trax Retail has raised to date?
- Trax Retail has raised a total of $1,012,100,000 USD.
- When was Trax Retail's most recent funding round and who were the investors?
- Trax Retail's most recent funding round was in November 2023, with an investment of $50,000,000 USD from Deutsche Bank.
- Which investors participated in Trax Retail's $640 million funding round in April 2021?
- In April 2021, Trax Retail raised $640,000,000 USD in a round led by.
- What is the current status of Trax Retail?
- Trax Retail is currently active and was acquired by Form in February 2026.
- What technologies does Trax Retail utilize in its platform?
- Trax Retail utilizes Artificial Intelligence, Image Recognition, Machine Learning, and Computer Vision in its technology platform.
Team · 2
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | traxretail.com |
|---|---|
| linkedin.com/company/1799284 | |
| facebook.com/TraxRetailTech | |
| YouTube | youtube.com/channel/UCZVwlEb5oGzQ3X5129bzUUw |
| Wikipedia | en.wikipedia.org/wiki/Trax_Retail |
| Wikidata | wikidata.org/wiki/Q25053452 |
Identifiers & details
| Former names | Trax Technology Solutions |
|---|---|
| Founded | 2010-3 |
| Employees (exact) | 836 |
| Offices | New York; United Kingdom; Toronto; Redwood City; Brazil; South Melbourne; Schaumburg; Ciudad de Mxico; China; San Francisco; Singapore; Chiyoda City; New York; Paris; China; Budapest; Moskva; Lawrenceville |
| Status reason | Acquired by Form on Feb 2026 |
| Wikidata QID | Q25053452 |
Acquisitions & public offerings
Acquired by Form 2026-02
Radar intelligence
Patents
| EPO | 2 |
|---|
GitHub
| Top repos | react-form-builder, xccov2lcov, url-protector-nginx-module, mahsan, gen_queue_oban |
|---|
Web history (Wayback)
| Domain | traxretail.com |
|---|
Wikidata
| QID | Q25053452 |
|---|