TRACXPOiNT ⚠ Under review

Under review — some data on this profile may be inaccurate and is being re-verified.

IoT and AI solutions for retailers to provide real-time analytics and drive incremental revenue.

Business Software
Active
Mature Haifa, Israel Founded 2015
Last updated 2026-07-20
Total raised
Stage
Mature
Founded
2015
Headcount
15
HQ
Haifa, Israel
Sector
Business Software

About

TRACXPOiNT develops and integrates smart IoT connected devices, artificial intelligence solutions, applications, and cloud-based analytics. Their products empower retailers with real-time asset control and analytics, while simultaneously enabling substantial incremental revenues by offering personalized customer experiences. TRACXPOiNT is a leading global provider of next-generation grocery and retail self-checkout solutions, and the inventor of the Daivi® Artificial Intelligent Shopping companion, which is the world's first, and only, AI-Computer Vision smart cart that can see and recognize products as well as the human eye. The company has its own R&D division, Integrated Software and Hardware Development departments and its own manufacturing facilities to enable full client integration and custom made systems.

Funding history · 1 round · — total

2024-10
Undisclosed Round Undisclosed

Headcount over time

From 10 (2018-05) to 10 (2025-12) · +0 (+0%) · 15 points · source: Finder history + radar grounding
320 2018-05 2025-12

Q&A

What is TRACXPOiNT's primary business?
TRACXPOiNT is a global provider of next-generation self-checkout grocery solutions, offering an AI-powered grocery cart technology.
Where is TRACXPOiNT headquartered?
TRACXPOiNT is headquartered in Nesher, Israel, with an additional office in Coral Gables, Florida, United States.
What are TRACXPOiNT's flagship products?
TRACXPOiNT's three flagship products are the Terminal Cart Management System, the Artificial Intelligence Cart (AiC), and the AiC mobile app SDK.
When was TRACXPOiNT founded?
TRACXPOiNT was founded in January 2015.
How many employees does TRACXPOiNT have?
TRACXPOiNT has an employee count in the 11-50 range.
Who is the CEO of TRACXPOiNT?
Gidon Moshkovitz is the Co-Founder and CEO of TRACXPOiNT.
What technologies does TRACXPOiNT utilize in its products?
TRACXPOiNT utilizes Artificial Intelligence, Machine Learning, Computer Vision, and IoT in its smart AIoT shopping cart technology.
What is TRACXPOiNT's primary target customer segment?
TRACXPOiNT primarily targets customers in Commerce & Retail, specifically Supermarkets, with a focus on Omni Channel and Distribution Channels.

Team · 3

Gidon Moshkovitz
Founder · Co-Founder and President
Edi Bahous
Founder · Co-Founder
Mo Meidar
Founder · Co-Founder

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningComputer VisionPlatforms & InterfacesWeb
Target customers
Commerce & RetailDistribution ChannelsOmni ChannelSupermarkets
Business model
B2BB2B2C

Highlights

Verified

Tags

sensorsdeep-learningrecommendationscustomer-engagementecommercemobile-applicationsretailersretailshopping-experiencein-store-digitalizationartificial-intelligencepoint-of-salecomputer-visioniotpayments
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitetracxpoint.com
LinkedInlinkedin.com/company/17896316
Facebookfacebook.com/TRACXPOiNT
YouTubeyoutube.com/channel/UCTVv9AZ3fv4KJFDYmkbLBVA

Identifiers & details

Legal nameTRACXPOiNT LLC
Founded2015-1
Employees (exact)15
OfficesCoral Gables

Radar intelligence

Patents

EPO5

Web history (Wayback)

Domaintracxpoint.com

Certificate / subdomain footprint

Subdomains3

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)513450700
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2003-09-02
Purposeלעסוק בסוגי עיסוק שפורטו בתקנון
Liabilityמוגבלת
In violation (unfiled)yes
Last annual report2025
Active charges / liens0
Registry events1 — violation (1)
Registered addressהמסילה 22 נשר

Recent registry events

DateEvent
2026-06-25עדכון הפרה