Last updated 2026-07-20
- Acquired by Impact, Mar 2021
- Raised $1.6M Seed round led by 24Haymarket (UK), Jan 2019
Total raised
$1.6M
Last: Undisclosed Round 2019-02
Stage
Mature
Founded
2014
Headcount
5
HQ
London, United Kingdom
Sector
Business Software
About
Trackonomics offers an enterprise-grade platform designed for performance marketers to maximize value from affiliate marketing. It provides tools for data aggregation, automation, and analytics, giving businesses comprehensive insights and control over their affiliate programs. The platform serves Fortune 500 media publishing companies and other large enterprises. Trackonomics consolidates data from over 100 affiliate networks and ad platforms into a customizable BI dashboard for reporting and analysis. The company's tools include revenue attribution, content discovery, content syndication, rapid link generation, and link scanning to detect and replace broken links.
Funding history · 1 round · $1.6M total
2019-01
Seed
$1.6M
★ 24Haymarket (UK)
Headcount over time
From 19 (2019-09) to 6 (2026-01) · -13 (-68%) · 14 points · source: Finder history + radar grounding
Q&A
- What is Trackonomics' primary business activity?
- Trackonomics is an enterprise-level aggregation and automation platform designed for performance marketers, focusing on affiliate marketing automation, consolidation, and optimization.
- When was Trackonomics founded?
- Trackonomics was founded in February 2015.
- Where is Trackonomics headquartered?
- Trackonomics is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does Trackonomics have?
- Trackonomics has 1-10 employees.
- What is the total amount of funding Trackonomics has raised?
- Trackonomics has raised a total of $1,600,000.
- When was Trackonomics' last funding round and who participated?
- Trackonomics' last funding round occurred in February 2019, with participation from 24Haymarket (UK).
- Who are the co-founders of Trackonomics?
- The co-founders of Trackonomics are Hanan Maayan and Kfir Barnea.
- What is Trackonomics' primary sector?
- Trackonomics' primary sector is Business Software.
Team · 2
Hanan Maayan
Founder · CEO and co-founder
Kfir Barnea
Founder · COO and co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B
Highlights
Verified
Tags
social-networkspublisherscampaign-optimizationweb-platformmarketing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | trackonomics.net |
|---|---|
| linkedin.com/company/5237368 | |
| facebook.com/Trackonomics-Ltd-189823258626928 |
Identifiers & details
| Legal name | Trackonomics Ltd |
|---|---|
| Founded | 2014 |
| Employees (exact) | 5 |
| Offices | United Kingdom |
Acquisitions & public offerings
Acquired by Impact 2021-03
Radar intelligence
Web history (Wayback)
| Domain | trackonomics.net |
|---|
Certificate / subdomain footprint
| Subdomains | 21 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515207769 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-02-11 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 4 — people (1), annual_report (2), other (1) |
| Registered address | שנקר אריה 1 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-15 | עדכון דירקטורים-הסרת דירקטור |
| 2026-02-03 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-02-03 | דו~ח שנתי |
| 2025-09-02 | שינוי בתקנון |