Toya · raw details

Games Based on Remarkable Women · Tel Aviv-Yafo · Founded 2015

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Highlights

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About

Games Based on Remarkable Women

Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women. The company is currently focusing on Roblox, a powerful community-driven platform featuring democratic gameplay and an avid female audience. Toya’s games include My Farm, a farming game simulating the economics of multinational farms; and Miraculous, a Roblox game with superheroes as characters.

Toya is committed to creating realms where players are not bound by the constraints of an imperfect world and can unlock their creativity and potential. Toya’s approach centers on developing nonlinear, open-ended games that showcase inspiring role models while enabling players to learn the critical skills necessary for succeeding in the outside world.

Identity

NameToya
Slugtoya
Type / kindstartup
Crunchbase IDtoya-pioneering-women
Source _idagxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgMWn8IQLDA

Status

Statusactive
Last update2026-05-17

Location

HQ country codeIL
HQ region/districtCenter District
HQ cityTel Aviv-Yafo
HQ addressEduard Bernstein St 18, Tel Aviv-Yafo, Israel

Web & social

Websitehttps://www.toyaplay.com
LinkedInhttps://www.linkedin.com/company/71380013
Twitter / Xhttps://twitter.com/ToyaPlayStudio
Facebookhttps://www.facebook.com/toyaplay
YouTubehttps://www.youtube.com/channel/UCiAKreqX79RS7ohlPK8ip6w
Instagramhttps://www.instagram.com/toyaplay

Classifications

Primary sector Media & Entertainment Technologies
Sub-sectors
Education & Knowledge TechnologiesAssessment & VerificationMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersDemographics & FamilyY-GEN & Z-GENTeenagers & Young AdultsChildrenRecreational & LifestyleGamersMedia & EntertainmentGaming IndustryVirtual World
Business models
B2C
Tags
gamesedutainmentwomenmetaverseparentschildrenchild-developmentedtechsimulationinteractivesocial-gamesfemtech

Funding

Total raised$6.0M
Current stageSeed

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