Toya

Games Based on Remarkable Women

Media & Entertainment Technologies
Active
Seed Tel Aviv-Yafo, Israel Founded 2015
Last updated 2026-06-18
Total raised
$6.0M
Last: 2022-09
Stage
Seed
Founded
2015
Headcount
32
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women. The company is currently focusing on Roblox, a powerful community-driven platform featuring democratic gameplay and an avid female audience. Toya’s games include My Farm, a farming game simulating the economics of multinational farms; and Miraculous, a Roblox game with superheroes as characters.

Toya is committed to creating realms where players are not bound by the constraints of an imperfect world and can unlock their creativity and potential. Toya’s approach centers on developing nonlinear, open-ended games that showcase inspiring role models while enabling players to learn the critical skills necessary for succeeding in the outside world.

Funding history · 4 rounds · $6.0M total

Q&A

What is Toya's primary focus in game development?
Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women, primarily focusing on the Roblox platform.
What types of games does Toya develop?
Toya develops nonlinear, open-ended games that showcase inspiring role models and enable players to learn critical skills. Their games include My Farm and Miraculous, both on Roblox.
When was Toya founded?
Toya was founded in April 2015.
What is Toya's total funding to date?
Toya has raised a total of $6,000,000 USD.
When was Toya's most recent funding round and who participated?
Toya's most recent funding round was in September 2022, with participation from Overwolf Creators Fund.
Which investors participated in Toya's September 2021 funding round?
In September 2021, Toya received funding from Drive by DraftKings and Eli Manning.
What is Toya's primary sector classification?
Toya's primary sector is Media & Entertainment Technologies.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Education & Knowledge TechnologiesAssessment & VerificationMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersDemographics & FamilyY-GEN & Z-GENTeenagers & Young AdultsChildrenRecreational & LifestyleGamersMedia & EntertainmentGaming IndustryVirtual World
Business model
B2C

Highlights

Verified

Tags

gamesedutainmentwomenmetaverseparentschildrenchild-developmentedtechsimulationinteractivesocial-gamesfemtech
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