Last updated 2026-07-23
- Raised $4M Series B led by Drive by DraftKings,, Aug 2021
- Raised $1M Series A led by Mike Vorhaus, Dec 2018
- Raised $1M Seed round led by Fundit, Dec 2017
Total raised
$6.0M
Last: Undisclosed Round 2022-09
Stage
Seed
Founded
2016
Headcount
32
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Toya is an Israeli gaming studio that creates diverse multiplayer gaming experiences for children and adolescents, primarily on platforms like Roblox and Minecraft. The company focuses on developing inclusive games with diverse characters and storylines, often inspired by pioneering women, to empower female users and promote critical life skills. Their offerings include branded experiences and in-game integrations for global brands, as well as direct-to-consumer transactions through virtual goods. Toya aims to foster community connections and deliver entertainment solutions for both players and brands.
Funding history · 4 rounds · $6.0M total
2022-08
C Round
Undisclosed
★ Overwolf Creators Fund
2021-08
B Round
$4.0M
★ Drive by DraftKings,1UpEli ManningRemagine VenturesPowerhouse VenturesMeritech Capital Partners
2018-12
A Round
$1.0M
★ Mike Vorhaus
2017-12
Seed
$1.0M
★ Fundit
Headcount over time
From 4 (2020-12) to 32 (2026-07) · +28 (+700%) · 44 points · source: Finder history + radar grounding
Q&A
- What is Toya's primary focus in game development?
- Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women, primarily focusing on the Roblox platform.
- What types of games does Toya develop?
- Toya develops nonlinear, open-ended games that showcase inspiring role models and enable players to learn critical skills. Their games include My Farm and Miraculous, both on Roblox.
- When was Toya founded?
- Toya was founded in April 2015.
- What is Toya's total funding to date?
- Toya has raised a total of $6,000,000 USD.
- When was Toya's most recent funding round and who participated?
- Toya's most recent funding round was in September 2022, with participation from Overwolf Creators Fund.
- Which investors participated in Toya's September 2021 funding round?
- In September 2021, Toya received funding from Drive by DraftKings and Eli Manning.
- What is Toya's primary sector classification?
- Toya's primary sector is Media & Entertainment Technologies.
Team · 2
Anat Shperling
Founder · Co-founder & CEO
Yifat Anzelevich
Founder · Co-founder & VP Design and Art Director
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Education & Knowledge TechnologiesAssessment & VerificationMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersDemographics & FamilyY-GEN & Z-GENTeenagers & Young AdultsChildrenRecreational & LifestyleGamersMedia & EntertainmentGaming IndustryVirtual World
Business model
B2C
Highlights
Verified
Tags
gamesedutainmentwomenmetaverseparentschildrenchild-developmentedtechsimulationinteractivesocial-gamesfemtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | toyaplay.com |
|---|---|
| linkedin.com/company/71380013 | |
| facebook.com/toyaplay | |
| YouTube | youtube.com/channel/UCiAKreqX79RS7ohlPK8ip6w |
| instagram.com/toyaplay |
Identifiers & details
| Founded | 2016-3 |
|---|---|
| Employees (exact) | 32 |
Radar intelligence
Patents
| EPO | 275 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
GitHub
| Top repos | toya-package-registry, ga-sdk-roblox, wally |
|---|
Web history (Wayback)
| Domain | toyaplay.com |
|---|
Certificate / subdomain footprint
| Subdomains | 53 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515350726 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-12-10 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 6 — shares_capital (2), annual_report (3), other (1) |
| Registered address | קרליבך 10 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-26 | הקצאת מניות |
| 2026-04-26 | דו~ח שנתי-הוספת דירקטור |
| 2026-04-26 | דו~ח שנתי-הסרת דירקטור |
| 2026-04-26 | הגדלה של הון רשום |
| 2026-04-26 | דו~ח שנתי-הפחתת הון מוקצה |
| 2026-06-10 | עדכון כתובת ו/או מען דיגיטלי |