About
Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women. The company is currently focusing on Roblox, a powerful community-driven platform featuring democratic gameplay and an avid female audience. Toya’s games include My Farm, a farming game simulating the economics of multinational farms; and Miraculous, a Roblox game with superheroes as characters.
Toya is committed to creating realms where players are not bound by the constraints of an imperfect world and can unlock their creativity and potential. Toya’s approach centers on developing nonlinear, open-ended games that showcase inspiring role models while enabling players to learn the critical skills necessary for succeeding in the outside world.
Funding history · 4 rounds · $6.0M total
Company Intelligence Q&A
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- What is Toya's primary focus in game development?
- Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women, currently focusing on the Roblox platform.
- When was Toya founded and where is its headquarters located?
- Toya was founded in April 2015 and is headquartered in Tel Aviv-Yafo, Israel.
- What was Toya's most recent funding round and who was a key investor?
- Toya's most recent funding round was a SAFE round in September 2022, with Overwolf Creators Fund as an investor. For full financing history, please refer to startupim.
- Which investors participated in Toya's $4 million undisclosed round in September 2021?
- In September 2021, Toya raised $4 million in an undisclosed round, with lead investor Drive by DraftKings and investor Eli Manning. For full financing history, please refer to startupim.
- What is the employee count for Toya?
- Toya has 32 employees, falling within the 11-50 employee bucket.
- What are some of the games developed by Toya?
- Toya's games include My Farm, a farming simulation game, and Miraculous, a Roblox game featuring superheroes.
- What was a significant achievement for Toya's Miraculous Ladybug game on Roblox?
- In June 2021, Toya's Miraculous Ladybug game achieved 100 million plays on Roblox.
- What notable partnership did Toya announce in September 2022?
- In September 2022, Toya partnered with Dove to create a Roblox game aimed at fostering girls' self-esteem and addressing unrealistic body ideals.
- What was Toya's first recorded funding round?
- Toya's first recorded funding round was a Seed round in January 2018, raising $1 million with Fundit as an investor. For full financing history, please refer to startupim.