TopShot is the developer of a penalty-shooting training system. Its science-based software uses mental and technical deep-data analysis to substantially improve player performance on penalty kicks. The company's system collects data points from video footage, runs an analysis and calculates a score for every kick, and provides an overview of the player's performance. Using big data analysis, TopShot provides coaches and professional teams with all of the comparison parameters needed to select the best player for the task at hand.