- Raised Series A led by Aloniq, Nov 2021
- Raised Seed round led by MoreVC, Oct 2020
About
Tolstoy is an AI Commerce Platform that provides shoppable video technology, AI-generated imagery, and a sales chat agent to e-commerce storefronts. The company's platform allows brands to create interactive video content to drive traffic and increase sales throughout the customer buying journey. Tolstoy's technology integrates video feeds and stories into websites, automatically importing videos from social media accounts and tagging products to create a seamless in-video shopping experience. It aims to help e-commerce businesses and online retailers capture customer attention, increase conversions, and enhance customer engagement. Tolstoy operates a B2B SaaS model for commerce enablement. It provides merchants with software to generate creative assets, deploy shoppable video experiences, and embed AI-assisted product guidance into online storefronts. Revenue is generated through recurring subscriptions, enterprise plans, and usage-based overages tied to platform consumption such as impressions or AI generation volume.
Funding history · 2 rounds · — total
Headcount over time
Q&A
- What is Tolstoy's primary business?
- Tolstoy is an AI Commerce Platform that provides shoppable video technology, AI-generated imagery, and a sales chat agent to e-commerce storefronts. It operates on a B2B SaaS model.
- When was Tolstoy founded?
- Tolstoy was founded in August 2020.
- Where is Tolstoy headquartered?
- Tolstoy is headquartered in Raanana, Israel.
- What is Tolstoy's total funding raised to date?
- Tolstoy has raised a total of $3,250,000 USD.
- When was Tolstoy's most recent funding round and who were the lead investors?
- Tolstoy's most recent funding round was a Seed round in April 2026, with lead investors Quantec and ForestFolks.
- Who are the co-founders of Tolstoy?
- The co-founders of Tolstoy are Dov Kaufmann, who serves as CEO, and Nimrod Popper, who serves as CTO.
- What is Tolstoy's primary sector?
- Tolstoy's primary sector is Media & Entertainment Technologies.
Team · 2
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | gotolstoy.com |
|---|---|
| linkedin.com/company/73419180 |
Identifiers & details
| Founded | 2020-8 |
|---|---|
| Employees (exact) | 41 |
Radar intelligence
Patents
| EPO | 6 |
|---|
Publications (Crossref)
| Works | 9 |
|---|
GitHub
| Top repos | tolstoy-docs, tolstoy-flutter-sdk, mcp, agent-skills, streamlit-llm-examples |
|---|
Web history (Wayback)
| Domain | gotolstoy.com |
|---|
Certificate / subdomain footprint
| Subdomains | 31 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516237120 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-08-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — annual_report (1), shares_capital (1) |
| Registered address | השרון 60 רעננה |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-29 | דו~ח שנתי |
| 2026-01-15 | הקצאת מניות |