Last updated 2026-07-21
- Acquired by Apple for $50M, Feb 2019
- Raised $2.5M Seed round led by ATOORO Fund, Jan 2017
- Raised Series A led by ATOORO Fund, Dec 2017
Total raised
$2.5M
Last: Undisclosed Round 2018-01
Stage
Acquired
Founded
2014
Headcount
5
HQ
Ra'anana, Israel
Sector
Media & Entertainment Technologies
About
Camerai, formerly known as Tipit, was an Israeli startup founded in 2014. It developed advanced camera technologies, including deep learning and computer vision, to enable cameras to better understand scenes and build real-time AR graphics. Their platform allowed developers to create augmented reality and image processing graphics without extensive technical knowledge or coding. The company was acquired by Apple in early 2019.
Funding history · 2 rounds · $2.5M total
2017-12
A Round
Undisclosed
★ ATOORO Fund
2017-01
Seed
$2.5M
★ ATOORO Fund
Headcount over time
From 12 (2018-11) to 1 (2023-11) · -11 (-92%) · 4 points · source: Finder history + radar grounding
Q&A
- What is Camerai's primary business?
- Camerai develops cross-platform technology that enables developers and creators to integrate advanced real-time AR graphics into their products. The company uses an advanced neural network for software-based green-screen solutions and full-body AR effects on mobile.
- When was Camerai founded?
- Camerai was founded in June 2014.
- What is Camerai's current status?
- Camerai was acquired by Apple in February 2019 and is currently inactive.
- How much funding did Camerai raise in total?
- Camerai raised a total of $2,500,000.
- Which investor participated in Camerai's funding rounds?
- ATOORO Fund participated in Camerai's funding rounds in February 2017 and January 2018.
- Where is Camerai's headquarters located?
- Camerai's headquarters is located in Ra'anana, Center District, Israel.
- Who are the co-founders of Camerai?
- The co-founders of Camerai are Erez Tal (Co-founder & CMO), Moty Kosharovsky (Co-founder & COO), Aaron Wetzler (Co-founder & CTO), and Yehonatan Rimon (Co-founder, no longer with the company).
Team · 4
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobileArtificial IntelligenceComputer VisionSimulation & ImagingAugmented Reality
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software DevelopmentConsumersDemographics & Family
Business model
B2BB2C
Tags
social-mediamobile-applicationsvideo-editingconsumersartificial-intelligencepublishersadvertiserssaasvideophotosdevelopersphoto-sharingcomputer-vision
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/4839343 | |
| facebook.com/camerai.co |
Identifiers & details
| Legal name | Camerai Ltd. |
|---|---|
| Former names | TIPIT |
| Founded | 2014-6 |
| Employees (exact) | 5 |
| Offices | San Francisco |
| Status reason | Acquired (Inactive) by Apple on Feb 2019 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Apple 2019-02 $50.0M
Radar intelligence
GitHub
| Top repos | Complete-Python-3-Bootcamp, Learning-Python |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515138386 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-09-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2019 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | זרחין אלכסנדר 13 רעננה |