The Roy

A business intelligence company specializing in intelligence gathering and analysis for business disputes and strategic consulting.

Business Services
Active
Tel Aviv, Israel Founded 2021
Website ↗
Last updated 2026-08-21
Total raised
Stage
Founded
2021
Headcount
HQ
Tel Aviv, Israel
Sector
Business Services

About

The Roy is a business intelligence company founded by former Israeli security agents. It specializes in locating and analyzing relevant business data to settle business disputes and provide strategic consultancy, including market surveys. The company emphasizes finding information without infringing on privacy and complying with information security regulations. Its team comprises professionals from elite Israeli intelligence units.

Funding history · 1 round · — total

2022-07
Seed Undisclosed
★ Wellborn Capital

Q&A

What is The Roy's primary business?
The Roy is a business intelligence company specializing in intelligence gathering and analysis for business disputes and strategic consulting.
Who are the founders of The Roy?
The Roy was founded by Avishay Assayag, who serves as CEO, and Tal Sobel.
Which sector does The Roy primarily operate in?
The Roy's primary sector is Business Services.
What kind of funding has The Roy received?
The Roy raised a Seed round in July 2022, with Wellborn Capital as a lead investor.
Where is The Roy headquartered?
The Roy is headquartered in Tel Aviv, Israel.
What are the core technologies utilized by The Roy?
The Roy's core technologies include Intelligence Gathering and Data Analysis.
What types of customers does The Roy target?
The Roy targets private businesspeople, commercial companies, and strategic consultancy companies.

Team · 2

Avishay Assayag
Founder · Founder and CEO
Tal Sobel
Founder · Founder

Sectors & technology

Primary sector
Business Services
Target customers
Business model
Service-based
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External links

Websitethe-roy.com

Identifiers & details

Founded2021