Last updated 2026-07-21
- Acquired by eBay for $20M, Sep 2011
- Raised $1M Seed round led by Gemini, Nov 2010
- Raised Pre-Seed round led by Eyal Gura, Nov 2009
Total raised
$1.0M
Last: Undisclosed Round 2010-12
Stage
Acquired
Founded
2009
Headcount
6
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
The Gifts Project, owned by eBay, is a social ecommerce platform for group gifting whereby customers can share special occasions with their social sphere, letting friends contribute to gifts while shopping at their favorite online store. The white-label solutionenables online retailers, marketplaces, and gift stores to enhance the social aspect of their customers buying experience, which combines social networks and group payment straight to their checkout process. The Gifts Project was developed by Appchee Applications Ltd, which was acquired by eBay in 2011, and its offices have becomeeBay's Israel Innovation Center.
Funding history · 2 rounds · $1.0M total
2010-11
Seed
$1.0M
★ Gemini★ Index Ventures
2009-11
Pre-Seed
Undisclosed
★ Eyal Gura★ Yossi Vardi
Headcount over time
From 6 (2024-02) to 4 (2025-10) · -2 (-33%) · 2 points · source: Finder history + radar grounding
Q&A
- What is The Gifts Project's primary business?
- The Gifts Project is a social ecommerce platform that enables group gifting, allowing customers to share special occasions and let friends contribute to gifts while shopping online. It offers a white-label solution for online retailers, marketplaces, and gift stores to integrate social networks and group payments into their checkout processes.
- When was The Gifts Project founded?
- The Gifts Project was founded in January 2009.
- What is the current status of The Gifts Project?
- The Gifts Project was acquired by eBay in September 2011 and is currently inactive. Its offices became eBay's Israel Innovation Center.
- Who acquired The Gifts Project?
- The Gifts Project was acquired by eBay in September 2011.
- How many employees does The Gifts Project have?
- The Gifts Project has 1-10 employees.
- Who are the founders of The Gifts Project?
- The Gifts Project was co-founded by Matan Bar and Maya Gura.
- What was the total amount raised by The Gifts Project before its acquisition?
- The Gifts Project raised a total of $1,000,000.
- Which investors participated in The Gifts Project's December 2010 funding round?
- In December 2010, The Gifts Project received funding from Gemini and Index Ventures.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWebMobile
Target customers
Commerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2C
Tags
eventsweb-platformonline-shoppingecommercefamilyshopping-experience
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.giftsproject.com |
|---|---|
| linkedin.com/company/590876 | |
| facebook.com/pages/The-Gifts-Project/153567331356164 | |
| YouTube | youtube.com/user/giftsproject |
Identifiers & details
| Legal name | Appchee Applications Ltd. |
|---|---|
| Founded | 2009-1 |
| Employees (exact) | 6 |
| Status reason | Acquired (Inactive) by eBay on Sep 2011 - closed due to acquisition |
Acquisitions & public offerings
Acquired by eBay 2011-09 $20.0M
Radar intelligence
GitHub
| Top repos | omniauth-ebay, Golda, katalog, restafari, Creators |
|---|
Web history (Wayback)
| Domain | giftsproject.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514351600 |
|---|---|
| Status | מחוסלת עקב מיזוג — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-11-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2011 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שדרות רוטשילד 73 תל אביב - יפו |