Tarya

An Israeli P2P lending platform for consumer loans and alternative investments.

Fintech & Insurtech
public
Public Rosh Haayin, Israel Founded 2014
Last updated 2026-09-24
Total raised
$3.0M
Last: Seed 2015-11
Stage
Public
Founded
2014
Headcount
43
HQ
Rosh Haayin, Israel
Sector
Fintech & Insurtech

About

Tarya is an Israeli company that operates a peer-to-peer (P2P) lending platform for consumer loans and alternative investments. The platform aims to provide growth, retention, and relevance through alternative investments and credit solutions for individuals and small businesses. It connects borrowers and lenders directly, bypassing traditional financial institutions, to offer lower credit costs for borrowers and better interest rates for lenders. Tarya also has secondary market operations, enabling investors to sell active loans to other investors. The company leverages fintech technology and has development centers in Israel, Bulgaria, Ukraine, and Canada.

Funding history · 3 rounds · $3.0M total

3 events/rounds · $3.0M Total Funding: $3.0M in Private Equity
Jul 2022
Public Offering Undisclosed prior (startupim db)
Oct 2019
A Round Undisclosed prior (startupim db)

Offices

Rosh Haayin, Israel · HQ / main office

Q&A

What is Tarya's primary business?
Tarya operates a peer-to-peer (P2P) lending platform in Israel, facilitating consumer loans and alternative investments by connecting borrowers and lenders directly.
When was Tarya founded?
Tarya was founded in January 2014.
How much funding has Tarya raised in total?
Tarya has raised a total of $3,000,000 USD.
Which investors participated in Tarya's Seed round?
In November 2015, Tarya raised a Seed round with participation from Viola FinTech.
When did Tarya conduct its Public Offering?
Tarya conducted a Public Offering in July 2022.
Who are the co-founders of Tarya?
The co-founders of Tarya are Eyal Elhayany, Assaf Shlush, and Varda Losthoiz.
Where is Tarya's headquarters located?
Tarya's headquarters is located in Rosh Haayin, Israel.

Team · 8

Eyal Elhayany
Founder · Co-Founder & CEO
Assaf Shlush
Founder · Co-Founder & VP
Varda Losthoiz
Founder · Co-Founder
Shahaf Erlich
CEO Tarya Israel
Rama Philips
Chief People Officer
Liav David
Head of Business Development
Oded Meron
CFO
Lilach Kovos
VP General Counsel

Sectors & technology

Primary sector
Fintech & Insurtech
Technologies
Target customers
Business model
B2CB2B

Tags

p2pfintechbig-data-analyticsinvestmentsmachine-learningcrowd-lendingweb-platformcrowdfundingprivate-investorsfinancial-institutionsinvestorsartificial-intelligenceretailersinsurance-companiestrading-and-investinglending-and-financingpersonal-financefinancial-services
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitetarya.co.il
LinkedInlinkedin.com/company/5243255
Wikidatawikidata.org/wiki/Q59790826

Identifiers & details

Legal nameTARYA P2P LTD
Founded2014-1
Employees (exact)43
Wikidata QIDQ59790826

Radar intelligence

Patents

EPO1

Web history (Wayback)

Domaintarya.co.il

Wikidata

QIDQ59790826

Certificate / subdomain footprint

Subdomains79

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515024131
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2014-01-16
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events4 — people (2), charge (1), annual_report (1)
Registered addressהמלאכה 15 ראש העין

Recent registry events

DateEvent
2026-04-16עדכון דירקטורים-הסרת דירקטור
2026-04-16עדכון דירקטורים-הוספת דירקטור
2025-11-11סילוק שעבוד
2025-08-05דו~ח שנתי