Last updated 2026-06-18
- Raised grant, Feb 2014
- Raised funding round
Total raised
—
Last: Grant 2014-02
Stage
Seed
Founded
2013
Headcount
1-10
HQ
Rehovot, Israel
Sector
Business Software
About
TapReason is a platform that optimizes business processes for mobile apps. It tackles processes that are relevant to almost every type of app by detecting behavioral usage patterns and leveraging them to trigger the right events at the right time for the right users. TapReasons platform performs all of itsbehavioral detection and process optimization without requiring any additional work from app owners. The platform optimizes critical processes pertaining both to mobile growth such as improving virality, app store ratings and reviews, and feedback and monetization, including improving ads and in-app purchase conversion rates.
Funding history · 2 rounds · — total
2014-02
Grant
Undisclosed
Date unknown
Undisclosed
Q&A
- What is the current status of Tap Reason?
- Tap Reason is currently inactive and ceased to operate in November 2023.
- What is Tap Reason's primary business?
- Tap Reason is a Mobile Growth Automation Platform that optimizes business processes for mobile apps by detecting behavioral usage patterns to trigger events for users.
- When was Tap Reason founded?
- Tap Reason was founded in August 2013.
- Where is Tap Reason headquartered?
- Tap Reason is headquartered in Rehovot, Israel.
- How many employees does Tap Reason have?
- Tap Reason has 1-10 employees.
- Who are the co-founders of Tap Reason?
- The co-founders of Tap Reason are Nimrod Elias (Co-founder & CEO), Ailon Velger (Co-founder & CPO), and Jane Velger (Co-founder & CTO).
- Which investors participated in Tap Reason's funding rounds?
- Nielsen Innovate participated in one of Tap Reason's funding rounds.
- What is Tap Reason's primary sector?
- Tap Reason's primary sector is Business Software.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesSoftware DevelopmentCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B
Highlights
Verified
Tags
mobile-applicationssaasmonetizationapp-developmentsdka-b-testingpredictive-analyticsaudience-targetingartificial-intelligenceconversion-optimizationuser-acquisitionuser-engagementonline-retailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3317468 | |
| facebook.com/TapReason | |
| YouTube | youtube.com/channel/UCeS7ykK-wskxwWmZf3i0uFA |
Identifiers & details
| Founded | 2013-8 |
|---|---|
| Offices | China; New York |
| Status reason | Non Active, Nov 2023 ceased to operate |