TapReason is a platform that optimizes business processes for mobile apps. It tackles processes that are relevant to almost every type of app by detecting behavioral usage patterns and leveraging them to trigger the right events at the right time for the right users. TapReasons platform performs all of itsbehavioral detection and process optimization without requiring any additional work from app owners. The platform optimizes critical processes pertaining both to mobile growth such as improving virality, app store ratings and reviews, and feedback and monetization, including improving ads and in-app purchase conversion rates.