tag-a-bag offers a bag location system that utilizes NFC technology together with a mobile app and cloud backend. The tag-a-bag mobile app allows users to quickly locate tagged luggage. An effective lost-and-found, the tag-a-bag system facilitates recovery of lost bags: users can touch their smartphone to a tag and indicate that it has been lost, which sends location information to the owner. The app also functions as a travel companion, alerting friends and family of a travelers' whereabouts and facilitating vehicle rental and hotel booking. Personal information is stored securely in tag-a-bag servers. tag-a-bag also focuses on branding opportunities for businesses. Branding is multi-stage, included placements for dedicated screens and lead generation. Companies receive a personalized tag-a-bag dashboard for reviewing usage statistics. tag-a-bag is the winner of the 2012 NFC-Forum innovation award.
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