CrazyLabs

A top mobile game publisher and developer specializing in hyper-casual, casual, and hybrid-casual games.

Media & Entertainment Technologies
Acquired by Embracer Group
Acquired Tel Aviv-Yafo, Israel Founded 2010
Last updated 2026-07-23
Total raised
—
Last: Undisclosed Round 2013-10
Stage
Acquired
Founded
2010
Headcount
249
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

CrazyLabs is a mobile game publisher and developer that specializes in hyper-casual, casual, and hybrid-casual games. The company was founded in 2010 and was formerly known as TabTale, initially focusing on educational games for kids before transitioning to entertainment. CrazyLabs has achieved over 7 billion downloads across its various titles and has over 110 million monthly active users. They are known for their innovative game development, data-driven publishing, and partnerships with external studios. CrazyLabs was acquired by Embracer Group in 2021 and operates as an independent group within the Embracer family.

Headcount over time

249 employees (2026-09) · 1 point
249 249 2026-09

Offices

Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (3 more)
  • Sofia, Bulgaria
  • Skopje, North Macedonia
  • Luoyang, China

Q&A

What is CrazyLabs' primary business?
CrazyLabs is a mobile game publisher specializing in developing, distributing, and innovating hyper-casual games. The company is among the top mobile games publishers and has over 6 billion total downloads.
When was CrazyLabs founded?
CrazyLabs was founded in December 2010.
What is CrazyLabs' employee count?
CrazyLabs has 201-500 employees.
What was CrazyLabs' last funding round?
CrazyLabs' last funding round was in October 2013, with Qualcomm Ventures as a lead investor.
What is the total amount of funding CrazyLabs has raised?
CrazyLabs has raised a total of $13.3 million USD across all funding rounds.
Where is CrazyLabs headquartered?
CrazyLabs is headquartered in Tel Aviv-Yafo, Israel.
Does CrazyLabs have offices outside of Israel?
Yes, CrazyLabs has offices in Sofia, Bulgaria; Skopje, North Macedonia; and Luoyang, China.
What is the current status of CrazyLabs?
CrazyLabs was acquired by Embracer Group in August 2021.

Team · 14

Sagi Schliesser
Founder · CEO & Co-Founder
Oran Kushnir
Founder · Co-Founder
Nir Bejerano
Founder · Co-Founder
Eren Haras
VP of Technology
Guy Tomer
Chief Operating Officer
Nir Miretzky
Head of Innovation and AI / Head of Crazy Hubs
Moria Goldstein
Head of Publishing
Shai Sasson
Senior Publishing Manager
Tal Lahav
Publishing Manager
Itai Edry
Product Owner - Super Casual Games
Vic Boaron
Corporate Business Development & Analyst Manager
Alper Ayduman
Game Product Owner
Yaron Kaneti
CFO
Mickey Nagel
CPO

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersRecreational & LifestyleGamers
Business model
B2C

Highlights

Verified

Tags

gamesmobile-applicationsgame-developmentmobile-gamespublishersgamersgame-developersentertainmentmobile-devices
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitecrazylabs.com/
LinkedInlinkedin.com/company/1522212
X / Twittertwitter.com/CrazyLabsGames
Facebookfacebook.com/crazylabsgames
YouTubeyoutube.com/c/CrazyLabsGames
Instagraminstagram.com/crazy_labs
Wikidatawikidata.org/wiki/Q105355950

Identifiers & details

Legal nameCrazyLabs Ltd.
Former namesTabTale
Founded2010-12
Employees (exact)249
OfficesSofia; Skopje; Luoyang
Status reasonAcquired by Embracer Group on Aug, 2021
Wikidata QIDQ105355950

Acquisitions & public offerings

Acquired by Embracer Group 2021-07

Radar intelligence

Web history (Wayback)

Domaincrazylabs.com

Wikidata

QIDQ105355950

Certificate / subdomain footprint

Subdomains16

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514531110
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2010-12-09
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2026
Active charges / liens0
Registry events1 — annual_report (1)
Registered addressדרך בגין 132 תל אביב - יפו

Recent registry events

DateEvent
2026-05-28דו~ח שנתי-הסרת בעל תפקיד