CrazyLabs

A top mobile game publisher and developer specializing in hyper-casual, casual, and hybrid-casual games.

Media & Entertainment Technologies
Acquired by Embracer Group
Acquired Tel Aviv-Yafo, Israel Founded 2010
Website ↗ LinkedIn
Last updated 2026-07-23
Total raised
$12.0M
Last: Undisclosed Round 2013-10
Stage
Acquired
Founded
2010
Headcount
249
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

CrazyLabs is a mobile game publisher and developer that specializes in hyper-casual, casual, and hybrid-casual games. The company was founded in 2010 and was formerly known as TabTale, initially focusing on educational games for kids before transitioning to entertainment. CrazyLabs has achieved over 7 billion downloads across its various titles and has over 110 million monthly active users. They are known for their innovative game development, data-driven publishing, and partnerships with external studios. CrazyLabs was acquired by Embracer Group in 2021 and operates as an independent group within the Embracer family.

Funding history · 1 round · $12.0M total

2013-09
A Round $12.0M
★ Qualcomm VenturesMagma Venture PartnersVintage Investment Partners

Headcount over time

From 156 (2018-12) to 249 (2026-07) · +93 (+60%) · 59 points · source: Finder history + radar grounding
2810 2018-12 2026-07

Q&A

What is CrazyLabs' primary business?
CrazyLabs is a mobile game publisher specializing in developing, distributing, and innovating hyper-casual games. The company is among the top mobile games publishers and has over 6 billion total downloads.
When was CrazyLabs founded?
CrazyLabs was founded in December 2010.
What is CrazyLabs' employee count?
CrazyLabs has 201-500 employees.
What was CrazyLabs' last funding round?
CrazyLabs' last funding round was in October 2013, with Qualcomm Ventures as a lead investor.
What is the total amount of funding CrazyLabs has raised?
CrazyLabs has raised a total of $13.3 million USD across all funding rounds.
Where is CrazyLabs headquartered?
CrazyLabs is headquartered in Tel Aviv-Yafo, Israel.
Does CrazyLabs have offices outside of Israel?
Yes, CrazyLabs has offices in Sofia, Bulgaria; Skopje, North Macedonia; and Luoyang, China.
What is the current status of CrazyLabs?
CrazyLabs was acquired by Embracer Group in August 2021.

Team · 3

Sagi Schliesser
Founder · Co-Founder & CEO
Oran Kushnir
Founder · Co-Founder
Nir Bejerano
Founder · Co-Founder

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersRecreational & LifestyleGamers
Business model
B2C

Highlights

Verified

Tags

gamesmobile-applicationsgame-developmentmobile-gamespublishersgamersgame-developersentertainmentmobile-devices
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitecrazylabs.com/
LinkedInlinkedin.com/company/1522212
X / Twittertwitter.com/CrazyLabsGames
Facebookfacebook.com/crazylabsgames
YouTubeyoutube.com/c/CrazyLabsGames
Instagraminstagram.com/crazy_labs
Wikidatawikidata.org/wiki/Q105355950

Identifiers & details

Legal nameCrazyLabs Ltd.
Former namesTabTale
Founded2010-12
Employees (exact)249
OfficesSofia; Skopje; Luoyang
Status reasonAcquired by Embracer Group on Aug, 2021
Wikidata QIDQ105355950

Acquisitions & public offerings

Acquired by Embracer Group 2021-07

Radar intelligence

Web history (Wayback)

Domaincrazylabs.com

Wikidata

QIDQ105355950

Certificate / subdomain footprint

Subdomains16

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514531110
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2010-12-09
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2026
Active charges / liens0
Registry events1 — annual_report (1)
Registered addressדרך בגין 132 תל אביב - יפו

Recent registry events

DateEvent
2026-05-28דו~ח שנתי-הסרת בעל תפקיד