Last updated 2026-07-23
- Raised $1.5M Undisclosed Round, Aug 2021
Total raised
$1.5M
Last: Undisclosed Round 2021-09
Stage
Seed
Founded
2020
Headcount
4
HQ
Ramat Yishai, Israel
Sector
Agriculture & Food Technologies
About
Sweet Victory is an Israeli food tech startup that has developed a proprietary chewing gum to help people overcome sugar cravings and addiction. The gum is made with organic Gymnema leaf extract (Gymnema Sylvestre), a natural ingredient known for blocking sugar receptors on the tongue. This causes sugary foods and drinks to taste bland or even sour, leading to reduced cravings for sweet things. The effect can last for up to two hours. The company was founded by two friends, Gitit Lahav and Shimrit Lev, who sought a solution to control their own sugar intake. They have developed versions for both adults and children.
Funding history · 1 round · $1.5M total
2021-08
Undisclosed Round
$1.5M
Headcount over time
From 6 (2021-02) to 4 (2025-10) · -2 (-33%) · 8 points · source: Finder history + radar grounding
Q&A
- What is Sweet Victory's primary business?
- Sweet Victory develops and sells chewing gum designed to help people overcome sugar cravings and addiction by blocking sugar receptors on the tongue using organic Gymnema leaf extract.
- When was Sweet Victory founded?
- Sweet Victory was founded in December 2021.
- How much funding has Sweet Victory raised to date?
- Sweet Victory has raised a total of $1,500,000.
- When did Sweet Victory complete its last funding round?
- Sweet Victory completed its last funding round in September 2021.
- In which sector does Sweet Victory primarily operate?
- Sweet Victory's primary sector is Agriculture & Food Technologies.
- What is the employee count for Sweet Victory?
- Sweet Victory has 1-10 employees.
- Does Sweet Victory hold any patents?
- Yes, Sweet Victory holds 1 patent.
- What are the target customer segments for Sweet Victory?
- Sweet Victory targets customers in Agriculture & Food, Processed Foods, and Snacks.
Team · 2
Shimrit Lev
Founder · Co-Founder & COO
Gitit Lahav
Founder · Co-Founder & CEO
Sectors & technology
Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechFood Trade & ServicesNovel Food & Ingredients
Technologies
BiologicalsHerbals
Target customers
Agriculture & FoodProcessed FoodsSnacks
Business model
B2C
Highlights
1 PatentsVerified
Tags
low-sugar-foodsfoodtechsupplements
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sweetvictory-gum.com/ |
|---|---|
| linkedin.com/company/80144334 | |
| YouTube | youtube.com/channel/UC0JMCsoyDXHhjwW1vn8hilg |
Identifiers & details
| Legal name | Sweet Victory, Ltd. |
|---|---|
| Founded | 2020 |
| Employees (exact) | 4 |
| Offices | Israel |
Radar intelligence
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | sweetvictory-gum.com |
|---|
Certificate / subdomain footprint
| Subdomains | 1 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516107562 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-11-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | חורש האלונים 2 רמת ישי |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-27 | דו~ח שנתי |