Zaraz is aiming to solve the problem of lengthy webpage load time caused by integration with third-party applications such as analytics, video players, ad-tracking pixels, and chatbots and thus ensuring increased conversion rates and improved SEO rankings. Zaraz identifies all the third-party tools that are running behind the scenes on a website and connects to the service itself through the server-side API. This frees the user's browser from having to download and execute potentially dozens (or more) of scripts. Zaraz was developed by Sweeps.