Last updated 2026-07-19
- Acquired by Similarweb, Jul 2015
- Raised $550k Seed round led by Star Farm Ventures, Nov 2014
Total raised
$550K
Last: Undisclosed Round 2014-12
Stage
Acquired
Founded
2013
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Swayy lets you easily share the best content your audience wants to consume based on their engagements, interests, and reaction. By curating a variety of news, blogs, videos, infographics and more, Swayy makes the task of sharing content easy, quick and efficient. Swayy analyzes your data inventory and user behavior to deliver personalized recommendations on every visit. Swayy analyzes content, user behavior, and social signals to better understand what drives engagement around the web.
Funding history · 1 round · $550K total
2014-11
Seed
$550K
★ Star Farm VenturesRSL Venture Partners
Headcount over time
From 6 (2016-03) to 1 (2023-12) · -5 (-83%) · 2 points · source: Finder history + radar grounding
Q&A
- What is Swayy's primary business?
- Swayy provides a platform that helps users share content their audience wants to consume by curating news, blogs, videos, and infographics based on engagement, interests, and reactions.
- When was Swayy founded?
- Swayy was founded in February 2013.
- What is Swayy's current status?
- Swayy was acquired by Similarweb in July 2015 and is currently inactive.
- How much funding has Swayy raised in total?
- Swayy has raised a total of $550,000.
- When was Swayy's last funding round and who were the lead investors?
- Swayy's last funding round was in December 2014, with Star Farm Ventures and RSL Venture Partners participating.
- How many employees does Swayy have?
- Swayy has an employee count in the 1-10 range.
- Who are the co-founders of Swayy?
- The co-founders of Swayy are Ohad Frankfurt, Shlomi Babluki, Oz Katz, and Lior Degani.
Team · 4
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional Services
Business model
B2B
Highlights
Verified
Tags
marketingcontent-sharingcustomer-engagementcontent-marketingbehavior-analyticssocial-media
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3013546 | |
| facebook.com/getswayy |
Identifiers & details
| Former names | personable.io |
|---|---|
| Founded | 2013-2 |
| Employees (exact) | 1 |
| Status reason | Acquired (Inactive) by Similarweb on Jul 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Similarweb 2015-07
Radar intelligence
Patents
| EPO | 1 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514777549 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-05-23 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2014 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | נחלת בנימין 47 תל אביב - יפו |