Last updated 2026-07-23
- Raised $10M Series B led by Millennium Food-Tech, Dec 2021
- Raised $10M Series A led by Bizerba, Jan 2021
Total raised
$20.0M
Last: Undisclosed Round 2022-01
Stage
Series B
Founded
2014
Headcount
45
HQ
Herzliya, Israel
Sector
Business Software
About
Supersmart is an Israeli startup that develops AI-based autonomous checkout solutions for retail businesses, aiming to reduce theft and errors and enhance the customer shopping experience. Their technology allows shoppers to scan items with a mobile app and then quickly validate their cart at a scanning unit using cameras, AI, and weighing sensors.
Funding history · 2 rounds · $20.0M total
2021-12
B Round
$10.0M
★ Millennium Food-Tech
2021-01
A Round
$10.0M
★ Bizerba
Headcount over time
From 5 (2016-06) to 31 (2026-03) · +26 (+520%) · 52 points · source: Finder history + radar grounding
Q&A
- What is Supersmart's primary business?
- Supersmart provides AI-powered autonomous checkout and plug-and-play products for brick-and-mortar retailers, aiming to transform existing retail formats into fully digitalized frictionless stores with a validation engine to eliminate loss.
- When was Supersmart founded?
- Supersmart was founded in January 2015.
- How many employees does Supersmart have?
- Supersmart has 11-50 employees.
- What is the total amount of funding Supersmart has raised to date?
- Supersmart has raised a total of $20,000,000 in funding.
- When was Supersmart's most recent funding round and who were the investors?
- Supersmart's most recent funding round was in January 2022, with Millennium Food-Tech as an investor.
- Which sector does Supersmart primarily operate in?
- Supersmart's primary sector is Business Software.
- What technologies does Supersmart utilize in its solutions?
- Supersmart utilizes Artificial Intelligence, Computer Vision, Image Recognition, Data Storage, Cloud, Platforms & Interfaces, Software, Mobile, and Sensing technologies.
- What types of customers does Supersmart target?
- Supersmart targets customers in Food Retail & Consumption, Wholesale, Commerce & Retail, Distribution Channels, and Supermarkets.
Team · 3
Yair Cleper
Founder · Founder & CEO
Yaniv Dagan
Founder · Founder
Ishay Green
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsFintech & InsurtechMoney Transfer & Management
Technologies
Artificial IntelligenceComputer VisionImage RecognitionData StorageCloudPlatforms & InterfacesSoftwareMobileSensing
Target customers
Food Retail & ConsumptionWholesaleCommerce & RetailDistribution ChannelsSupermarkets
Business model
B2B
Highlights
Verified
Tags
point-of-salefintechshopping-experiencesupermarketsretailimage-recognitionoil-and-gas-companiesretail-technologyself-checkoutenterprise-solutionspaymentsartificial-intelligencedeep-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | supersmart.me |
|---|---|
| linkedin.com/company/6376583 | |
| facebook.com/Supersmart-Shopping-Experience-774463189399153 | |
| YouTube | youtube.com/channel/UCZr0Ryk1SdZg0ZnZ8NK7aMA/featured |
Identifiers & details
| Legal name | SUPERSMART LTD |
|---|---|
| Founded | 2014 |
| Employees (exact) | 45 |
Radar intelligence
Patents
| EPO | 4 |
|---|
Web history (Wayback)
| Domain | supersmart.me |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515160919 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-11-26 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 10 — shares_capital (3), other (1), people (2), annual_report (4) |
| Registered address | המנופים 8 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-31 | הגדלה של הון רשום |
| 2025-12-31 | העברת מניות |
| 2025-07-31 | הקצאת מניות |
| 2026-01-07 | שינוי בתקנון |
| 2026-01-06 | עדכון דירקטורים-הסרת דירקטור |
| 2026-01-06 | עדכון דירקטורים-הוספת דירקטור |
| 2025-08-05 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2025-08-05 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2025-08-05 | דו~ח שנתי-הוספת בעל תפקיד |
| 2025-08-05 | דו~ח שנתי-הסרת בעל תפקיד |