Substrata · raw details

Substrata analyzes real-time human dynamics, uncovering hidden attitudes, intentions, and power plays, to help dealmakers sell smarter and close more deals.

Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and prospects. It utilizes novel AI models that consider not only language syntax (what is said) but also deep semantics and pragmatics. By analyzing nonverbal social cues and stratified contextual signals (how things are said, situational context, global context, social hierarchies, collective predispositions, and more), Substrata reveals insights that go beyond the surface.

Substrata provides critical and actionable insights that help navigate complex deal blockers and inhibitors, including office politics, perceived hierarchies, social status gaps, biases, emotions, and perceptions of power, competence, scarcity, and urgency. This empowers dealmakers to move faster, overcome obstacles, and close every closable deal.