- Raised $5M funding round led by Cardumen Capital, Jan 2024
- Raised $3.2M funding round, May 2022
- Raised $120k funding round, Mar 2019
About
Substrata analyzes real-time human dynamics, uncovering hidden attitudes, intentions, and power plays, to help dealmakers sell smarter and close more deals.
Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and prospects. It utilizes novel AI models that consider not only language syntax (what is said) but also deep semantics and pragmatics. By analyzing nonverbal social cues and stratified contextual signals (how things are said, situational context, global context, social hierarchies, collective predispositions, and more), Substrata reveals insights that go beyond the surface.
Substrata provides critical and actionable insights that help navigate complex deal blockers and inhibitors, including office politics, perceived hierarchies, social status gaps, biases, emotions, and perceptions of power, competence, scarcity, and urgency. This empowers dealmakers to move faster, overcome obstacles, and close every closable deal.
Funding history · 4 rounds · $8.3M total
Q&A
- What is Substrata's primary business?
- Substrata provides real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays, helping them sell smarter and close more deals. Their Social Signal AI decodes interpersonal dynamics using novel AI models.
- When was Substrata founded?
- Substrata was founded in April 2019.
- How many employees does Substrata have?
- Substrata has 11-50 employees.
- What is Substrata's most recent funding round?
- In January 2024, Substrata raised $5,000,000 in a funding round led by Cardumen Capital.
- What is Substrata's total funding to date?
- Substrata has raised a total of $8,320,000 to date.
- Which investors participated in Substrata's May 2022 funding round?
- In May 2022, investors including Ophir Capital Group.
- Where is Substrata's headquarters located?
- Substrata's headquarters is located in Tel Aviv-Yafo, Israel.
- Does Substrata have any patents?
- Yes, Substrata holds one patent.
Team · 5
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | substrata.me/ |
|---|---|
| linkedin.com/company/13997175 | |
| facebook.com/substrata.me | |
| YouTube | youtube.com/channel/UC0_Q2VjISHHku19vtPHcV6Q |
| instagram.com/substrata.me |
Identifiers & details
| Founded | 2019-4 |
|---|---|
| Employees (exact) | 30 |
| Offices | New York |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | substrata.me |
|---|
Certificate / subdomain footprint
| Subdomains | 66 |
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