Last updated 2026-07-26
- Raised $5M Seed Extension led by Cardumen Capital, Dec 2023
- Raised $3.2M Pre-Seed round led by Lair East, Apr 2022
Total raised
$8.2M
Last: Undisclosed Round 2024-01
Stage
Seed
Founded
2019
Headcount
33
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Substrata is a cutting-edge technology company specializing in developing and selling real-time behavioral intelligence tools for elite dealmakers. Their platform leverages artificial intelligence and data analytics to provide personalized coaching and insights, empowering sales teams to improve their performance and achieve exceptional results. Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and prospects by analyzing nonverbal social cues and stratified contextual signals, revealing insights that go beyond the surface.
Funding history · 2 rounds · $8.2M total
2023-12
Seed Extension
$5.0M
★ Cardumen CapitalAltaIR CapitalEvolution Venture Capital Fund
2022-04
Pre-Seed
$3.2M
★ Lair East★ Alon Arvatz★ Tiferes Ventures★ Verissimo Ventures★ Ophir Capital Group★ Singularity Capital★ Park Avenue Capital
Headcount over time
From 4 (2019-03) to 32 (2025-12) · +28 (+700%) · 24 points · source: Finder history + radar grounding
Q&A
- What is Substrata's primary business?
- Substrata develops and sells real-time behavioral intelligence software for dealmakers. Their platform uses AI and data analytics to provide personalized coaching and insights, analyzing nonverbal social cues and contextual signals to decode interpersonal dynamics in sales conversations.
- Where is Substrata headquartered?
- Substrata is headquartered in Tel Aviv-Yafo, Israel, with an additional office in New York, United States.
- How many employees does Substrata currently have?
- Substrata has 33 employees, which falls within the 11-50 employee bucket.
- When was Substrata founded?
- Substrata was founded in 2019.
- What was Substrata's most recent funding round?
- Cardumen Capital was a lead investor in this round.
- What was the amount and lead investors for Substrata's Seed round in 2024?
- In 2024, Substrata raised $8,000,000 in a Seed round. Lead investors included Gaingels and Cardumen Capital.
- What was the amount and lead investors for Substrata's Seed round in June 2021?
- In June 2021, Substrata raised $1,000,000 in a Seed round. Lead investors included Altair Capital Management and Cardumen Capital.
- What was the amount and lead investors for Substrata's Seed round in January 2023?
- In January 2023, Substrata raised $3,000,000 in a Seed round. Lead investors included Altair Capital Management and Cardumen Capital.
Team · 3
Ori Zuckerman
Founder · Co-founder & CEO
Baruchi Har Lev
Founder · Co-founder & CTO
Eran Yessodi
Founder · Co-founder & CPO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceDeep LearningNatural Language ProcessingMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & Sales
Business model
B2BB2GB2B2C
Highlights
1 PatentsVerified
Tags
financial-institutionssound-technologysignal-processingenterprise-solutionssales
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | substrata.me/ |
|---|---|
| linkedin.com/company/13997175 | |
| facebook.com/substrata.me | |
| YouTube | youtube.com/channel/UC0_Q2VjISHHku19vtPHcV6Q |
| instagram.com/substrata.me |
Identifiers & details
| Legal name | SUBSTRATA LTD |
|---|---|
| Founded | 2019 |
| Employees (exact) | 33 |
| Offices | New York |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | substrata.me |
|---|
Certificate / subdomain footprint
| Subdomains | 66 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516006913 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-04-02 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — annual_report (2) |
| Registered address | אחד העם 38 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-07-09 | דו~ח שנתי-עדכון בעל תפקיד |
| 2025-07-09 | דו~ח שנתי-הסרת דירקטור |