Last updated 2026-07-20
- Acquired by Trivago for $25.5M, Jul 2025
Total raised
—
Last: Undisclosed Round 2024-07
Stage
Acquired
Founded
2015
Headcount
250
HQ
Rishon LeTsiyon, Israel
Sector
Media & Entertainment Technologies
About
Holisto is an innovative, all-in-one AI-driven travel tech platform that aims to make hotel booking affordable and personalized for consumers. The company uses AI technology to analyze hotel rates and plans across various inventory sources, including online travel agencies, global distribution systems, wholesalers, and hotel operators. Holisto's technology allows it to scan, combine, and build the best deals possible for hotel stays. The company operates under multiple brands, including GoSplitty and Traveluro.
Headcount over time
250 employees (2026-09) · 1 point
Offices
Rishon LeTsiyon, Israel · HQ / main office
Show all offices (1 more)
- Greenwich, United States
Q&A
- What is Holisto's primary business?
- Holisto is an online travel booking platform that utilizes AI technology to analyze hotel rates and plans across various inventory sources to offer consumers more affordable and personalized bookings.
- When was Holisto founded?
- Holisto was founded in November 2015.
- What was Holisto's most recent funding round?
- In July 2024, Holisto raised $10,000,000 in a funding round led by Trivago.
- Which investors participated in Holisto's April 2019 funding round?
- In April 2019, Holisto raised $6,750,000 in a round led by Fosun RZ Capital, with participation from.
- What is Holisto's total funding raised to date?
- Holisto has raised a total of $20,050,000 across all funding rounds.
- Where is Holisto's headquarters located?
- Holisto's headquarters is located in Rishon LeTsiyon, Center District, Israel.
- What is Holisto's current status?
- Holisto is currently active and was acquired by Trivago in August 2025.
Team · 8
Eran Shust
Founder · Co-founder & CEO
Avi Wortzel
Founder · Co-founder & CTO
Shay Horovitz
Founder · Co-founder & Chief Research Officer
Omer Granot
Chief Revenue Officer
Matteo Quintavalle
SVP of Supply Partnership
Ronit Shahaf
VP Finance
Meidan Jacobson
VP Human Resources
Elad Shmilovich
VP Marketing
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentRetail PlatformsServices
Technologies
Artificial IntelligenceMachine Learning
Target customers
Travel & TourismHospitalityHotels
Business model
B2CB2B
Tags
sharing-economyconsumerstraveltechsmbenterprisesmobile-applicationstrip-planningtourismbooking
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | holisto.com/ |
|---|---|
| linkedin.com/company/10340686 |
Identifiers & details
| Legal name | Trivago Deals Ltd. DBA Holisto |
|---|---|
| Former names | Splitty Travel |
| Founded | 2015-11 |
| Employees (exact) | 250 |
| Offices | Greenwich |
| Status reason | Acquired by Trivago on Aug, 2025 |
Acquisitions & public offerings
Acquired by Trivago 2025-07 $25.5M
Radar intelligence
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | holisto.com |
|---|
Certificate / subdomain footprint
| Subdomains | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515341535 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-11-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 9 — charge (6), name_change (1), shares_capital (1), other (1) |
| Name changes | 2025-09-18 |
| Registered address | שדרות הראשונים 23 ראשון לציון |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-31 | רישום שעבוד |
| 2025-09-18 | שינוי שם |
| 2025-07-17 | סילוק שעבוד |
| 2025-11-16 | העברת מניות |
| 2025-10-16 | סילוק שעבוד |
| 2025-07-16 | סילוק שעבוד |
| 2025-07-16 | סילוק שעבוד |
| 2025-10-15 | רישום שעבוד |
| 2025-11-12 | שינוי בתקנון |