SOOMLA

In-App Advertising Insights

Business Software
Acquired (Inactive) by ironSource on Jan 2021 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2012
Total raised
$8.1M
Last: Series A 2018-12
Stage
Acquired
Founded
2012
Headcount
7
HQ
Tel Aviv-Yafo
Sector
Business Software

About

SOOMLA provides app marketers, monetization managers, and product teams with in-app advertising insights. The company's monetization measurement platform allows the improvement of existing systems and driving ad-related insights that impact product, marketing, and monetization, thus making organizations more well informed.

Funding history · 2 rounds · $8.1M total

2018-12
Series A $2.6M
2015-06
Seed $5.5M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

When was SOOMLA acquired and by which company?
SOOMLA was acquired by ironSource in January 2021. The company's status changed to 'Acquired (Inactive)' due to this acquisition.
What was the total amount of funding raised by SOOMLA before its acquisition?
SOOMLA raised a total of $8,100,000 USD across its funding rounds.
When did SOOMLA complete its Seed funding round and which investors participated?
SOOMLA completed a Seed funding round in June 2015, raising $5,500,000 USD. Investors included double chack and Eshbol Ventures.
When did SOOMLA secure its Series A funding and who was a key investor?
SOOMLA secured its Series A funding round in December 2018, raising $2,600,000 USD. JAL Ventures was an investor in this round.
What was the primary focus of SOOMLA's platform?
SOOMLA provided app marketers, monetization managers, and product teams with in-app advertising insights through its monetization measurement platform.
Where was SOOMLA's headquarters located?
SOOMLA's headquarters was located in Tel Aviv-Yafo, Israel, at Yigal Alon St 114.
How many employees did SOOMLA have at the time of its acquisition?
SOOMLA had 7 employees at the time of its acquisition, falling into the 1-10 employee bucket.
Which company recognized SOOMLA as a leading mobile marketing platform in September 2019?
In September 2019, Aarki recognized SOOMLA as a leading mobile marketing platform for consistently delivering high LTV.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

open-sourcemonetizationcustomer-retentionadvertisinggame-developmentdevelopersmobile-gamesadtechgame-developersadvertiserspublishers