Last updated 2026-06-18
- Acquired by ironSource, Jan 2021
- Raised $5.5M funding round, Jun 2015
- Raised $2.6M funding round, Dec 2018
Total raised
$8.1M
Last: 2018-12
Stage
Acquired
Founded
2012
Headcount
7
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
SOOMLA provides app marketers, monetization managers, and product teams with in-app advertising insights. The company's monetization measurement platform allows the improvement of existing systems and driving ad-related insights that impact product, marketing, and monetization, thus making organizations more well informed.
Funding history · 2 rounds · $8.1M total
2018-12
$2.6M
2015-06
Q&A
- What is SOOMLA's primary business activity?
- SOOMLA provides in-app advertising insights to app marketers, monetization managers, and product teams, offering a monetization measurement platform.
- When was SOOMLA founded?
- SOOMLA was founded in August 2012.
- What is SOOMLA's current status?
- SOOMLA is currently active, but its status reason indicates it was acquired by ironSource in January 2021.
- What is the total amount of funding SOOMLA has raised?
- SOOMLA has raised a total of $8,100,000 USD.
- When was SOOMLA's last funding round and who were the investors?
- SOOMLA's last funding round was in December 2018, with JAL Ventures participating.
- Which investors participated in SOOMLA's June 2015 funding round?
- In June 2015, SOOMLA received funding from double chack and Eshbol Ventures.
- What is SOOMLA's primary sector classification?
- SOOMLA's primary sector is Business Software.
Team · 4
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
open-sourcemonetizationcustomer-retentionadvertisinggame-developmentdevelopersmobile-gamesadtechgame-developersadvertiserspublishers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | soomla.com/ |
|---|---|
| linkedin.com/company/2628675 | |
| facebook.com/The.SOOMLA.Project | |
| YouTube | youtube.com/channel/UCR1-D9GdSRRLD0fiEDkpeyg |
| instagram.com/soomla |
Identifiers & details
| Founded | 2012-8 |
|---|---|
| Employees (exact) | 7 |
| Status reason | Acquired (Inactive) by ironSource on Jan 2021 - closed due to acquisition |
Acquisitions & public offerings
Acquired by ironSource 2021-01
Radar intelligence
GitHub
| Top repos | market_bot, react-click-outside, bootstrap-daterangepicker, angular-daterangepicker, ngTagsInput |
|---|
Web history (Wayback)
| Domain | soomla.com |
|---|
Certificate / subdomain footprint
| Subdomains | 22 |
|---|