Last updated 2026-07-26
- Acquired by ironSource, Jan 2021
Total raised
—
Last: Undisclosed Round 2018-12
Stage
Acquired
Founded
2012
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
SOOMLA provides app marketers, monetization managers, and product teams with in-app advertising insights. The company's monetization measurement platform allows the improvement of existing systems and driving ad-related insights that impact product, marketing, and monetization, thus making organizations more well informed. SOOMLA's ad quality insights platform helps mobile app developers cash in on the multi-billion dollar in-app advertising market by giving them insight and control into which ads generate revenue and drive user engagement, and which represent a churn risk.
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is SOOMLA's primary business?
- SOOMLA provides app marketers, monetization managers, and product teams with in-app advertising insights through its monetization measurement platform and ad quality insights platform.
- When was SOOMLA founded?
- SOOMLA was founded in August 2012.
- What is SOOMLA's current status?
- SOOMLA was acquired by ironSource in January 2021 and is currently inactive.
- Who acquired SOOMLA?
- SOOMLA was acquired by ironSource in January 2021.
- How much total funding did SOOMLA raise before its acquisition?
- SOOMLA raised a total of $8.1 million USD.
- When did SOOMLA complete its last funding round and who were the lead investors?
- SOOMLA completed an A Round in December 2018, raising $2.6 million USD. JAL Ventures led this round.
- How many employees did SOOMLA have at the time of its acquisition?
- In May 2021, after the acquisition, SOOMLA had 15 employees.
- Who are the co-founders of SOOMLA?
- The co-founders of SOOMLA are Yaniv Nizan, Boris Spektor, Refael Dakar, and Gur Dotan.
Team · 5
Yaniv Nizan
Founder · Co-founder & CEO
Boris Spektor
Founder · Co-founder & CTO
Refael Dakar
Founder · Co-founder
Gur Dotan
Founder · Co-founder
Scottie Fischer
Head of Marketing
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
open-sourcemonetizationcustomer-retentionadvertisinggame-developmentdevelopersmobile-gamesadtechgame-developersadvertiserspublishers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | soomla.com/ |
|---|---|
| linkedin.com/company/2628675 | |
| facebook.com/The.SOOMLA.Project | |
| YouTube | youtube.com/channel/UCR1-D9GdSRRLD0fiEDkpeyg |
| instagram.com/soomla |
Identifiers & details
| Legal name | Soomla Inc. |
|---|---|
| Founded | 2012-8 |
| Employees (exact) | 5 |
| Status reason | Acquired (Inactive) by ironSource on Jan 2021 - closed due to acquisition |
Acquisitions & public offerings
Acquired by ironSource 2021-01
Radar intelligence
GitHub
| Top repos | market_bot, react-click-outside, bootstrap-daterangepicker, angular-daterangepicker, ngTagsInput |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514809037 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-08-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — dissolution (2) |
| Closure date | 2025-12-30 |
| Registered address | דרך בגין 121 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-30 | פירוק מרצון מזורז |
| 2026-04-09 | חיסול מרצון מזורז אוטומטי |