Last updated 2026-07-26
- Acquired by Nostromo Energy, Jun 2021
- Raised $600k Series A led by Ratio Technologies, Jul 2010
- Raised $700k Seed round led by Kaedan Capital, Jul 2009
Total raised
$1.3M
Last: Undisclosed Round 2010-08
Stage
Acquired
Founded
2009
Headcount
30
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Somoto was a mobile ad network for mobile app distribution and monetization, offering solutions to software developers, publishers, advertisers, and website owners for the distribution of software worldwide. It also provided online video advertising services for mobile devices and PC, and rental of online advertising space.
Funding history · 3 rounds · $1.3M total
2013-07
Follow-on PO
Undisclosed
2010-07
A Round
$600K
★ Ratio Technologies
2009-07
Seed
$700K
★ Kaedan Capital
Headcount over time
From 44 (2016-11) to 37 (2025-12) · -7 (-16%) · 17 points · source: Finder history + radar grounding
Q&A
- When was Somoto acquired and by whom?
- Somoto was acquired by Nostromo Energy in June 2021.
- What was Somoto's primary business focus?
- Somoto was a mobile ad network specializing in worldwide monetization and distribution of mobile and PC applications and video advertising.
- How many employees did Somoto have at the time of its acquisition?
- In August 2020, Somoto had 42 employees.
- What was the total amount of funding raised by Somoto?
- Somoto raised a total of $21.3 million USD.
- When did Somoto conduct its public offering and for what amount?
- Somoto conducted a public offering in August 2013, raising $5.4 million USD.
- Who were some of the lead investors in Somoto's Seed round in August 2010?
- The Seed round in August 2010 included investments from Former Clal Finance CEO Shuki Abramovich and former.
- What was a notable acquisition made by Somoto in 2016?
- In January 2016, Somoto acquired the Israeli video advertising network Terser-Tude, expanding into video advertising.
- What was the status of Zvi Barenboim's attempted acquisition of Somoto's business?
- Zvi Barenboim initially announced buying Somoto's business for $50 million in April 2019, but then canceled the acquisition in December 2019. However, Barenboim later bought Somoto's app distribution activity in February 2020.
Team · 2
Ben Garrun
Founder · Co-Founder & Director
Eyal Yaakov
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Media & EntertainmentContent ProductionEnterprise & Professional ServicesSMBs & SMEsSoftware DevelopmentCommerce & Retail
Business model
B2B
Tags
publishersreal-time-biddingcampaign-optimizationmarketingnetwork-optimizationcloud-basedmonetizationsoftware-developersadvertisingvideo-advertisingmedia-buyingmobile-advertisingadvertisersdeveloperstargeting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.somoto.com |
|---|---|
| linkedin.com/company/2376711 | |
| facebook.com/Somoto-Online-Innovation-524317167929584 |
Identifiers & details
| Founded | 2009 |
|---|---|
| Employees (exact) | 30 |
| Status reason | Acquired (Inactive) by Nostromo Energy on Aug 2020 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Nostromo Energy 2021-06
Radar intelligence
Patents
| EPO | 6 |
|---|
Publications (Crossref)
| Works | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514255728 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-03-23 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | לינקולן 20 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-31 | דו~ח שנתי |