Last updated 2026-07-20
- Acquired by PEXA for $30.8M, Oct 2023
Total raised
—
Stage
Mature
Founded
2013
Headcount
29
HQ
Petah Tikva, Israel
Sector
Business Software
About
Smoove is a marketing automation platform that provides tools for email marketing, marketing automation, landing page creation, and WhatsApp/SMS messaging. It also supports digital course creation and management. The platform helps businesses manage customer relationships, analyze customer behavior data, and generate leads through smart landing pages and personalized pop-up forms. Smoove is a product of ATP-LOGIC Ltd.
Headcount over time
From 11 (2018-12) to 27 (2026-03) · +16 (+145%) · 17 points · source: Finder history + radar grounding
Q&A
- What is Smoove's primary business activity?
- Smoove is a SaaS marketing automation platform that helps businesses cultivate, maintain, and strengthen customer connections through effective and relevant automated marketing processes.
- What specific marketing tools does Smoove offer?
- Smoove utilizes email and SMS marketing, customer behavior data analysis, and lead generation actions such as smart landing pages and personalized pop-up forms.
- Where is Smoove's headquarters located?
- Smoove's headquarters is located in Petah Tikva, Center District, Israel.
- When was Smoove founded?
- Smoove was founded in January 2013.
- What is the employee count for Smoove?
- Smoove has 29 employees, falling within the 11-50 employee bucket.
- Who is the Founder & CEO of Smoove?
- Yonatan Shachar is the Founder & CEO of Smoove.
- What is Smoove's primary sector classification?
- Smoove's primary sector classification is Business Software.
- What types of customers does Smoove target?
- Smoove targets various customers including Commerce & Retail, Distribution Channels, eCommerce Platforms, Enterprise & Professional Services, Marketing & Sales, Advertising, Service Providers, and SMBs & SMEs.
Team · 1
Yonatan Shachar
Founder · Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsEnterprise & Professional ServicesMarketing & SalesAdvertisingService ProvidersSMBs & SMEs
Business model
B2B
Highlights
Verified
Tags
crma-b-testingautomationretailersadvertiserscustomer-engagementservice-providerscustomer-retentionlead-generationmobile-marketingsmbcampaign-optimizationenterprisespersonalizationtargetingsaasemail-marketingmessagingenterprise-solutions
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | smoove.io/he |
|---|---|
| linkedin.com/company/17929294 | |
| facebook.com/SmooveAutomation | |
| YouTube | youtube.com/channel/UCfiKjQNML8E1pCWYaBVu60A |
Identifiers & details
| Legal name | ATP-LOGIC Ltd. |
|---|---|
| Founded | 2013-1 |
| Employees (exact) | 29 |
Acquisitions & public offerings
Acquired by PEXA 2023-10 $30.8M
Radar intelligence
Patents
| EPO | 6 |
|---|
Web history (Wayback)
| Domain | smoove.io |
|---|
Certificate / subdomain footprint
| Subdomains | 46 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513962001 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-01-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הסיבים 49 פתח תקווה |