Smarty Ltd.

A leading innovator in address validation and geocoding solutions, revolutionizing how businesses and organizations handle location data.

Software
Active
Provo, United States Founded 2021
Website ↗
Last updated 2026-08-21
Total raised
$600K
Stage
Founded
2021
Headcount
HQ
Provo, United States
Sector
Software

About

Founded in 2011, Smarty is a profitable, self-funded Generative AI Software SaaS company that helps businesses worldwide leverage address data intelligence to supercharge operations, slash costs, and skyrocket revenue. Smarty's APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses in 240+ countries and territories. Companies like Microsoft, Netflix, and NASA use Smarty to process colossal amounts of location data at breakneck speed.

Funding history · 5 rounds · $600K total

2026-02
B Round Undisclosed
2024-07
A Round Undisclosed
2022-11
Seed Undisclosed
2020-01
Pre-Seed Extension $600K
2018-05
Pre-Seed Undisclosed

Q&A

When was Smarty Ltd. founded?
Smarty Ltd. was founded in 2021.
What is Smarty Ltd.'s primary sector?
Smarty Ltd.'s primary sector is Software.
What is Smarty Ltd.'s one-liner description?
Smarty Ltd. is a leading innovator in address validation and geocoding solutions, revolutionizing how businesses and organizations handle location data.
Who is the founder and CEO of Smarty Ltd.?
Jonathan Oliver is the Founder and CEO of Smarty Ltd., appointed in 2011.
What are the core technologies offered by Smarty Ltd.?
Smarty Ltd.'s core technologies include Address Validation, Geocoding, and Data Enrichment.

Team · 10

Jonathan Oliver
Founder · Founder and CEO
Berkley Charlton
Chief Product Officer
Brent Francom
Director of Product Management
Liz Adams
Customer Success Manager
Andrea Allan
Enterprise Customer Success Manager
Brady Amundson
Video Audio Content Manager
Bryan Amundson
Senior Software Engineer
Trisha Andersen
Small-Medium Business Sales Team Lead
Brielle Paul
Head of Employee Experience
Dave Hale
Software Engineering Manager

Sectors & technology

Primary sector
Software
Technologies
Target customers
Business model
SaaS
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External links

Websitesmarty.co.il

Identifiers & details

Founded2021