Last updated 2026-07-20
- Raised Undisclosed Round led by UpWest, Sep 2012
Total raised
—
Last: Undisclosed Round 2012-10
Stage
Mature
Founded
2011
Headcount
1
HQ
Petah Tikva, Israel
Sector
Business Software
About
SmarterApps is the developer of AutomateIt, a context-aware mobile app that enables users to automate certain functions on their smartphones, such as switching to silent mode when detecting a calendar meeting and launching the user's music app when a headset is plugged in. SmarterApps' user base has shared thousands of automation rules through the company's built-in marketplace, and AutomateIt launches more than 10 million rules from its users each month.
Funding history · 1 round · — total
2012-09
Undisclosed Round
Undisclosed
★ UpWest
Q&A
- What is SmarterApps' primary product?
- SmarterApps develops AutomateIt, a context-aware mobile app that automates smartphone functions, such as switching to silent mode for meetings or launching music when a headset is plugged in.
- When was SmarterApps founded?
- SmarterApps was founded in February 2011.
- How many employees does SmarterApps have?
- SmarterApps has 1-10 employees.
- What is SmarterApps' primary sector?
- SmarterApps' primary sector is Business Software.
- What is the current stage of SmarterApps?
- SmarterApps is currently in the Mature stage.
- What is the business model of SmarterApps?
- SmarterApps operates with a B2C (Business-to-Consumer) business model.
- Which investor participated in SmarterApps' funding round in October 2012?
- UpWest participated in SmarterApps' funding round in October 2012.
- What is the current product stage of SmarterApps?
- SmarterApps' product is currently released.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSoftware Development Tools
Technologies
Platforms & InterfacesMobile
Target customers
Consumers
Business model
B2C
Highlights
Verified
Tags
productivitylocation-basedmobile-applicationsmobile-devices
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | automateitapp.com |
|---|---|
| facebook.com/AutomateItApp | |
| YouTube | youtube.com/user/AutomateItApp |
Identifiers & details
| Legal name | SmarterApps Ltd. |
|---|---|
| Founded | 2011-2 |
| Employees (exact) | 1 |
Radar intelligence
Web history (Wayback)
| Domain | automateitapp.com |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514812841 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-08-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הרימון 63 גני תקווה |