Last updated 2026-07-20
- Acquired by Masco Corporation for $24M, Mar 2020
- Raised Series C, Jan 2018
- Raised Series B, Nov 2015
Total raised
—
Last: Undisclosed Round 2018-02
Stage
Acquired
Founded
2009
Headcount
12
HQ
Haifa, Israel
Sector
Industrial Technologies
About
SmarTap developed an innovative interconnected shower system that connects the bathroom to the smart home. The smart shower provides a unique personalized shower experience including pre-set scenarios of temperature, flow, and volume, control via a smartphone app or voice control, bath auto-fill, and enhanced safety features. The patented technology includes proprietary sensors and algorithms, and the system also enables significant water and energy savings.
Funding history · 4 rounds · — total
2018-01
C Round
Undisclosed
2015-11
B Round
Undisclosed
2014-12
A Round
Undisclosed
★ Terra Venture Partners
2010-08
Seed
Undisclosed
Headcount over time
From 11 (2019-02) to 19 (2026-07) · +8 (+73%) · 4 points · source: Finder history + radar grounding
Q&A
- What is SmarTap's primary business?
- SmarTap developed a smart connected shower system that includes a patented e-valve and digital controller, designed to precisely measure and control temperature, pressure, flow, and volume. It also features end-to-end connectivity to a proprietary cloud and can be controlled via smartphone apps, Amazon Echo, and Google Home.
- When was SmarTap founded?
- SmarTap was founded in January 2010.
- What is the current status of SmarTap?
- SmarTap was acquired by Masco Corporation in May 2020 and is currently inactive.
- How many employees did SmarTap have?
- SmarTap had an employee count in the 11-50 range.
- Which investors participated in SmarTap's January 2015 funding round?
- Terra Venture Partners and Terralab Ventures participated in SmarTap's funding round in January 2015.
- In which country is SmarTap headquartered?
- SmarTap is headquartered in Haifa, Israel.
- Who is the co-founder and CEO of SmarTap?
- Asaf Shaltiel is the Co-founder and CEO of SmarTap.
- What are the primary sectors SmarTap operated in?
- SmarTap's primary sector is Industrial Technologies, with a focus on Process Automation & Intelligence Systems.
Team · 2
Yuval Shapira
Founder · Founder & CTO
Asaf Shaltiel
Founder · Co-Founder & CEO
Sectors & technology
Primary sector
Industrial Technologies
Sub-sectors
Industrial TechnologiesProcess Automation & Intelligence Systems
Technologies
CommunicationsIOT
Target customers
ConsumersDemographics & FamilyParentsSeniorsReal Estate & ConstructionManagementResidentialTravel & TourismHospitalityHotels
Business model
B2BB2C
Highlights
1 PatentsVerified
Tags
energy-efficiencycontrol-systemsmobile-applicationstemperature-controlwater-managementleak-detectionwater-savingiotwater-usage-managementwaterremote-monitoringsmart-homeconsumer-electronicsvalvessafetyresidential-siteshotelsseniorsparents
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3145504 | |
| facebook.com/smartap | |
| instagram.com/smartap_tech |
Identifiers & details
| Legal name | SmarTap A.Y Ltd. |
|---|---|
| Founded | 2009 |
| Employees (exact) | 12 |
| Status reason | Acquired (Inactive) by Masco Corporation on May 2020 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Masco Corporation 2020-03 $24.0M
Radar intelligence
Patents
| EPO | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514294453 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-07-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 4 — violation (1), annual_report (1), people (2) |
| Registered address | אודם 14 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2026-07-06 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-07-02 | עדכון דירקטורים-הוספת דירקטור |
| 2026-07-02 | עדכון דירקטורים-הסרת דירקטור |