Last updated 2026-07-20
- Acquired by Masco Corporation for $24M, Mar 2020
Total raised
—
Last: Undisclosed Round 2018-02
Stage
Acquired
Founded
2009
Headcount
19
HQ
Haifa, Israel
Sector
Industrial Technologies
LinkedIn ↗Registrar ID: 514294453 (SmarTap A.Y Ltd.)
About
SmarTap developed an innovative interconnected shower system that connects the bathroom to the smart home. The smart shower provides a unique personalized shower experience including pre-set scenarios of temperature, flow, and volume, control via a smartphone app or voice control, bath auto-fill, and enhanced safety features. The patented technology includes proprietary sensors and algorithms, and the system also enables significant water and energy savings.
Headcount over time
19 employees (2026-09) · 1 point
Offices
Haifa, Israel · HQ / main office
Q&A
- What is SmarTap's primary business?
- SmarTap developed a smart connected shower system that includes a patented e-valve and digital controller, designed to precisely measure and control temperature, pressure, flow, and volume. It also features end-to-end connectivity to a proprietary cloud and can be controlled via smartphone apps, Amazon Echo, and Google Home.
- When was SmarTap founded?
- SmarTap was founded in January 2010.
- What is the current status of SmarTap?
- SmarTap was acquired by Masco Corporation in May 2020 and is currently inactive.
- How many employees did SmarTap have?
- SmarTap had an employee count in the 11-50 range.
- Which investors participated in SmarTap's January 2015 funding round?
- Terra Venture Partners and Terralab Ventures participated in SmarTap's funding round in January 2015.
- In which country is SmarTap headquartered?
- SmarTap is headquartered in Haifa, Israel.
- Who is the co-founder and CEO of SmarTap?
- Asaf Shaltiel is the Co-founder and CEO of SmarTap.
- What are the primary sectors SmarTap operated in?
- SmarTap's primary sector is Industrial Technologies, with a focus on Process Automation & Intelligence Systems.
Team · 2
Yuval Shapira
Founder · Founder & CTO
Asaf Shaltiel
Founder · Co-Founder & CEO
Sectors & technology
Primary sector
Industrial Technologies
Sub-sectors
Industrial TechnologiesProcess Automation & Intelligence Systems
Technologies
CommunicationsIOT
Target customers
ConsumersDemographics & FamilyParentsSeniorsReal Estate & ConstructionManagementResidentialTravel & TourismHospitalityHotels
Business model
B2BB2C
Highlights
1 PatentsVerified
Tags
energy-efficiencycontrol-systemsmobile-applicationstemperature-controlwater-managementleak-detectionwater-savingiotwater-usage-managementwaterremote-monitoringsmart-homeconsumer-electronicsvalvessafetyresidential-siteshotelsseniorsparents
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3145504 | |
| facebook.com/smartap | |
| instagram.com/smartap_tech |
Identifiers & details
| Legal name | SmarTap A.Y Ltd. |
|---|---|
| Founded | 2009 |
| Employees (exact) | 19 |
| Status reason | Acquired (Inactive) by Masco Corporation on May 2020 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Masco Corporation 2020-03 $24.0M
Radar intelligence
Patents
| EPO | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514294453 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-07-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 4 — violation (1), annual_report (1), people (2) |
| Registered address | אודם 14 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2026-07-06 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-07-02 | עדכון דירקטורים-הוספת דירקטור |
| 2026-07-02 | עדכון דירקטורים-הסרת דירקטור |