Last updated 2026-07-23
- Acquired by SintecMedia for $200M, 2017
- Acquired STAQ, Mar 2021
- Acquired Pilat Media for $103M, Apr 2014
Total raised
—
Last: Undisclosed Round 2013-01
Stage
Acquired
Founded
2000
Headcount
492
HQ
Jerusalem, Israel
Sector
Business Software
About
Operative provides business management solutions for broadcasters, media companies, and multichannel video providers, including satellite, cable, and OTT providers. The company offers a comprehensive family of business management software, backed by a development and implementation team representing every media segment. Their solutions power linear, streaming, and converged advertising, helping organizations automate digital and linear revenue workflows, streamline ad operations, and deliver audiences and outcomes to buyers. They also provide tools for content rights and management.
Acquisitions · 2
Mar 2021
STAQ
Undisclosed
Apr 2014
Pilat Media
$103.0M
Headcount over time
492 employees (2026-09) · 1 point
Offices
Jerusalem, Israel · HQ / main office
Show all offices (9 more)
- Ruislip, United Kingdom
- Brazil
- Atlanta, United States
- Bengaluru, India
- Sydney, Australia
- Amsterdam, Netherlands
- New York, United States
- Craiova, Romania
- Petah Tikva, Israel
Q&A
- What is Operative's primary business?
- Operative provides business management solutions for broadcasters, media companies, and multichannel video providers, including satellite, cable, and OTT providers.
- When was Operative founded?
- Operative was founded in January 2000.
- What was Operative's most recent acquisition?
- Operative acquired STAQ in March 2021.
- When was Operative acquired and by whom?
- Operative was acquired by Francisco Partners in April 2016 for $400,000,000.
- Which company did Operative acquire in April 2014?
- Operative acquired Pilat Media in April 2014 for $103,000,000.
- Who are the current CEOs of Operative?
- Operative has two listed CEOs: Mike Napodano and Michael Grossi.
- What is Operative's total funding raised?
- Operative has raised a total of $26,001,589 across its funding rounds.
- Which investors participated in Operative's Series C round?
- Operative's Series C round in April 2006 included investments from Walden Israel Venture Capital.
Team · 16
Lorne Brown
Founder · Founder
Mike Napodano
CEO
Ben Tatta
Chief Strategy Officer
Hanan Aharoni
Chief Financial and Operations Officer
David Dembowski
Chief Revenue Officer
Dang Ly
Chief Product Officer
Michael Pollard
Chief Customer Officer
Catherine Page
SVP, Global Human Resources
Naren Rajappa
Chief Technology Officer
Alyssa Greenspan
General Counsel
Karthik Marimuthu
Chief Information Officer
David Azoulay
Chief Information Security Officer
Amotz Yarden
Board Member
Michael Grossi
CEO
Stephen Paoletti
SVP, Product Management
Inbal Harel
VP HR
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSoftware Development ToolsProject Management & Collaboration
Target customers
Media & EntertainmentSocial MediaContent ProductionMediaPublishingStreaming
Business model
B2B
Tags
entertainmentcloudbillingdigital-mediaenterprise-solutionsbusiness-managementottbroadcastingsoftware-applicationsinventory-managementadtechtelecommunicationadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | operative.com/ |
|---|---|
| linkedin.com/company/17979 | |
| facebook.com/operative | |
| YouTube | youtube.com/user/OperativeInc |
Identifiers & details
| Legal name | Operative Media, Inc. |
|---|---|
| Former names | SintecMedia |
| Founded | 2000-1 |
| Employees (exact) | 492 |
| Offices | Ruislip; Brazil; Atlanta; Bengaluru; Sydney; Amsterdam; New York; Craiova; Petah Tikva |
| Status reason | Acquired by Francisco Partners on Apr, 2016 |
Acquisitions & public offerings
Acquired by SintecMedia 2017 $200.0M
| Acquired | Date | Amount |
|---|---|---|
| STAQ | 2021-03 | |
| Pilat Media | 2014-04 | $103.0M |
Radar intelligence
Open jobs — bamboohr
| Total open | 5 |
|---|---|
| Remote | 0 |
| By department | Research & Development (3), Finance (1) |
| By location | Petach-Tikva, Center (1), Bangalore, Bangalore (1) |
| Title | Location | Department |
|---|---|---|
| Principal Software Architect (Frontend) | Research & Development | |
| Principal Software Architect (Platform) | Research & Development | |
| Senior Accountant | Finance | |
| Principal AI Engineering Lead | Petach-Tikva, Center | Research & Development |
| Principal Software Engineer | Bangalore, Bangalore |
Patents
| EPO | 838 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | operative.com |
|---|
Certificate / subdomain footprint
| Subdomains | 21 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 512877986 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2000-01-06 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — people (2) |
| Registered address | דרך אם המושבות 94 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-09 | עדכון דירקטורים-הסרת דירקטור |
| 2026-02-09 | עדכון דירקטורים-הוספת דירקטור |