Last updated 2026-07-26
- Acquired by Natural Intelligence Media, Mar 2019
- Raised $25M Series A led by NFX Capital, Jan 2022
- Raised $1M Seed round, Aug 2017
Total raised
$26.0M
Last: Undisclosed Round 2022-02
Stage
Series A
Founded
2017
Headcount
70
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Sidelines Group is a sports technology and digital media company dedicated to helping users make data-driven, smart sports betting decisions. Its flagship product, PropShop, serves as an all-in-one marketplace for player bets, offering users a comprehensive suite of tools and insights to enhance their betting experience. Founded in April 2017 by former Google employees, the company leverages advanced analytics to improve betting accuracy and engagement.
Funding history · 2 rounds · $26.0M total
2022-01
A Round
$25.0M
★ NFX Capital★ MoreTech Ventures
2017-08
Seed
$1.0M
Headcount over time
From 4 (2018-11) to 74 (2026-03) · +70 (+1750%) · 13 points · source: Finder history + radar grounding
Q&A
- What is Sidelines Group's primary business?
- Sidelines Group is a sports technology and digital media company that provides data-driven solutions for sports betting enthusiasts, with its flagship product PropShop serving as a marketplace for player bets.
- When was Sidelines Group founded?
- Sidelines Group was founded in April 2017 by former Google employees.
- How many employees does Sidelines Group currently have?
- Sidelines Group has 51–200 employees.
- What was Sidelines Group's most recent funding round?
- In February 2022, Sidelines Group completed an A Round, raising $25,000,000 from investors including.
- When was Sidelines Group acquired and by whom?
- Sidelines Group was acquired in March 2019 by Natural Intelligence Media.
- Who are the co-founders of Sidelines Group?
- The co-founders of Sidelines Group are Or Lifshitz, who also serves as CEO, and Rotem Haber.
- What is the total amount of funding Sidelines Group has raised to date?
- Sidelines Group has raised a total of $26,000,000 USD.
- What sector does Sidelines Group primarily operate in?
- Sidelines Group's primary sector is Media & Entertainment Technologies.
Team · 2
Or Lifshitz
Founder · Co-founder & CEO
Rotem Haber
Founder · Co-founder
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceNatural Language ProcessingPlatforms & InterfacesWeb
Target customers
Media & EntertainmentSportsConsumersRecreational & LifestyleFansFitness & SportsGamers
Business model
B2CB2B
Highlights
Verified
Tags
sports-techfansbig-datasportsweb-platformgamesleisure
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sidelinesgroup.com |
|---|---|
| linkedin.com/company/18176452 | |
| facebook.com/sidelines.io | |
| YouTube | youtube.com/channel/UC9Ci4QzVCXeCyNThR4n01Og |
| instagram.com/lifeatsidelinesgroup |
Identifiers & details
| Founded | 2017-4 |
|---|---|
| Employees (exact) | 70 |
Acquisitions & public offerings
Acquired by Natural Intelligence Media 2019-03
Radar intelligence
Patents
| EPO | 7 |
|---|
Web history (Wayback)
| Domain | sidelinesgroup.com |
|---|
Certificate / subdomain footprint
| Subdomains | 4 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515649762 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-04-30 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 3 — annual_report (1), violation (1), people (1) |
| Registered address | תוצרת הארץ 6 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-15 | דו~ח שנתי-הקצאת מניות |
| 2026-06-15 | עדכון הפרה |
| 2025-08-12 | עדכון בעלי תפקידים |