Last updated 2026-07-26
- Acquired by IL MAKIAGE, Nov 2019
- Raised $840k Seed round led by Y Combinator, Jul 2016
Total raised
$840K
Last: Undisclosed Round 2016-08
Stage
Acquired
Founded
2015
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Neowize lets businesses personalize their eCommerce sites to match the needs of each customer. Neowize automatically measures and chooses the right features for the site, recording every action taken by every customer and uses big data and machine-learning methodology to understand each customer's interests and shopping profile. Each userthensees a modified version of the site with categories, products, prices, or discounts specifically tailored to their interests and the site's business goals.
Funding history · 1 round · $840K total
2016-07
Seed
$840K
★ Y Combinator
Headcount over time
From 5 (2018-08) to 2 (2024-08) · -3 (-60%) · 6 points · source: Finder history + radar grounding
Q&A
- What is Neowize's primary business?
- Neowize was a Tel Aviv-based e-commerce personalization startup that applied behavioral machine learning to help small and mid-size online retailers surface relevant products to new visitors faster than existing solutions.
- When was Neowize founded?
- Neowize was founded in July 2015.
- What is Neowize's current status?
- Neowize was acquired by IL MAKIAGE in November 2019 and ceased to operate.
- How much funding did Neowize raise in total?
- Neowize raised a total of $1,000,000 USD.
- Which investors participated in Neowize's Seed round in August 2016?
- The Seed round in August 2016 included Y Combinator and Viola Group.
- Who are the co-founders of Neowize?
- The co-founders of Neowize are Yoav Cafri, Ronen Ness, and Omer Nevo.
- What technologies did Neowize utilize in its solutions?
- Neowize utilized Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Web technologies.
Team · 3
Founder · Co-founder (No longer with the company)
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B
Highlights
Verified
Tags
marketingonline-retailersecommercecustomer-engagementsoftware-applicationswebsite-buildingcustomer-retentionbig-databusiness-intelligenceartificial-intelligencemachine-learningpersonalization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | neowize.com |
|---|---|
| linkedin.com/company/10580249 | |
| facebook.com/NeoWize |
Identifiers & details
| Former names | Shoptimally |
|---|---|
| Founded | 2015-7 |
| Employees (exact) | 3 |
| Status reason | Acquired (Inactive) by IL MAKIAGE on Nov 2019 - ceased to operate |
Acquisitions & public offerings
Acquired by IL MAKIAGE 2019-11
Radar intelligence
Web history (Wayback)
| Domain | neowize.com |
|---|
Certificate / subdomain footprint
| Subdomains | 13 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515476091 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-06-27 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — dissolution (1) |
| Closure date | 2025-11-11 |
| Registered address | החרש 8 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-11 | חיסול חברה |