Last updated 2026-09-02
- Raised $30M Series B led by Greenfield Partners, Mar 2026
- Raised $15M Series A led by Bessemer Venture Partners, May 2025
- Raised $12M Seed round led by angel investors, 2022
Total raised
$57.0M
Last: Undisclosed Round 2026-03
Stage
Series B
Founded
2022
Headcount
110
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Sett is an Israeli startup that develops an AI agent-based platform for the gaming industry. The platform automates the creation of marketing assets and in-game content for mobile games, leveraging AI to generate and test ad concepts at scale. It aims to reduce production times and costs for user acquisition and marketing operations. Sett plans to expand into other performance-based marketing industries like fintech, apps, and e-commerce by the end of 2026.
Funding history · 3 rounds · $57.0M total
3 events/rounds · $57.0M Total Funding: $57.0M in Private Equity
Mar 2026
May 2025
★ Bessemer Venture PartnersVgamesSaga VCSaga VenturesF2 Venture CapitalAkin Babayigit (co-founder of Tripledot Studios)
2022
★ angel investors★ F2 Venture Capital★ Bessemer Venture Partners★ gaming industry leaders (angel investors)
Headcount over time
110 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is SETT's primary business?
- SETT is developing an AI-based platform that enables studios to generate personalized video ads, in-game assets, and mini-games tailored to different audiences. The platform also tests creative directions to identify high-performing outliers.
- When was SETT founded?
- SETT was founded in February 2022.
- What is SETT's total funding to date?
- SETT has raised a total of $57,000,000 USD across multiple funding rounds.
- When did SETT complete its most recent funding round and who were the lead investors?
- SETT completed a $30,000,000 funding round in March 2026, led by Greenfield Partners.
- Which investors participated in SETT's May 2025 funding round?
- Saga Ventures and Bessemer Venture Partners were among the investors in.
- What is SETT's primary sector?
- SETT's primary sector is Media & Entertainment Technologies.
- What technologies does SETT utilize?
- SETT utilizes Artificial Intelligence and Generative AI technologies.
Team · 4
Amit Carmi
Founder · Co-founder & CEO
Yoni Blumenfeld
Founder · Co-founder & CTO
Jonathan Fishman
Head of Marketing
Gitit Kendis
Head Of Finance And Operations
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
B2BB2B2C
Highlights
Verified
Tags
gamificationgame-developersmobile-advertisingartificial-intelligencevideo-advertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sett.ai/ |
|---|---|
| linkedin.com/company/96418287 |
Identifiers & details
| Legal name | ShonZ Ltd. d.b.a Sett AI |
|---|---|
| Founded | 2022 |
| Employees (exact) | 110 |
Radar intelligence
Patents
| EPO | 53 |
|---|
Publications (Crossref)
| Works | 9 |
|---|
Web history (Wayback)
| Domain | sett.ai |
|---|