Last updated 2026-07-26
- Raised $30M Series B led by Greenfield Partners, Feb 2026
- Raised $15M Series A led by VGames, Apr 2025
- Raised $12M Pre-Seed round led by Arnaud Lorie, Jan 2022
Total raised
$57.0M
Last: Undisclosed Round 2026-03
Stage
Series B
Founded
2022
Headcount
125
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Sett is an Israeli startup that develops an AI agent-based platform for the gaming industry. The platform automates the creation of marketing assets and in-game content for mobile games, leveraging AI to generate and test ad concepts at scale. It aims to reduce production times and costs for user acquisition and marketing operations. Sett plans to expand into other performance-based marketing industries like fintech, apps, and e-commerce by the end of 2026.
Funding history · 3 rounds · $57.0M total
2026-02
B Round
$30.0M
★ Greenfield PartnersF2 Venture CapitalBessemer Venture Partners
2025-04
A Round
$15.0M
★ VGames★ Saga Ventures★ F2 Venture Capital★ Bessemer Venture Partners
2022-01
Pre-Seed
$12.0M
★ Arnaud Lorie
Headcount over time
From 43 (2024-03) to 151 (2026-03) · +108 (+251%) · 9 points · source: Finder history + radar grounding
Q&A
- What is SETT's primary business?
- SETT is developing an AI-based platform that enables studios to generate personalized video ads, in-game assets, and mini-games tailored to different audiences. The platform also tests creative directions to identify high-performing outliers.
- When was SETT founded?
- SETT was founded in February 2022.
- What is SETT's total funding to date?
- SETT has raised a total of $57,000,000 USD across multiple funding rounds.
- When did SETT complete its most recent funding round and who were the lead investors?
- SETT completed a $30,000,000 funding round in March 2026, led by Greenfield Partners.
- Which investors participated in SETT's May 2025 funding round?
- Saga Ventures and Bessemer Venture Partners were among the investors in.
- What is SETT's primary sector?
- SETT's primary sector is Media & Entertainment Technologies.
- What technologies does SETT utilize?
- SETT utilizes Artificial Intelligence and Generative AI technologies.
Team · 2
Amit Carmi
Founder · Co-founder & CEO
Yoni Blumenfeld
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceGenerative AI
Target customers
Media & EntertainmentGaming IndustryMobile Gaming
Business model
B2B2CB2B
Highlights
Verified
Tags
gamificationgame-developersmobile-advertisingartificial-intelligencevideo-advertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sett.ai/ |
|---|---|
| linkedin.com/company/96418287 |
Identifiers & details
| Legal name | ShonZ Ltd. d.b.a Sett AI |
|---|---|
| Founded | 2022 |
| Employees (exact) | 125 |
Radar intelligence
Patents
| EPO | 53 |
|---|
Publications (Crossref)
| Works | 8 |
|---|
Web history (Wayback)
| Domain | sett.ai |
|---|