Last updated 2026-07-21
- Acquired by PassportCard, May 2025
- Raised $9.3M Series A led by Kamet Ventures, Aug 2018
- Raised $2.7M Seed round led by Kamet Ventures, Jun 2017
Total raised
$12.0M
Last: Undisclosed Round 2018-09
Stage
Acquired
Founded
2017
Headcount
9
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech
About
Pattern Insurance is focused on turning insurance into a powerful business accelerator by transforming the online customer experience and generating new revenue streams.
The company’s automated SaaS platform enables digital businesses to provide an outstanding customer experience by addressing customers’ potential concerns and pinpointing the most suitable insurance product for their needs.
Pattern Insurance helps businesses offer a fully integrated online purchasing journey, care for their customers at their most critical moments, and eliminate the claim process through automation.
Funding history · 3 rounds · $12.0M total
2018-08
A Round
$9.3M
★ Kamet Ventures
2017-06
Seed
$2.7M
★ Kamet VenturesAXA Insurance
Date unknown
B Round
Undisclosed
★ Kli Capital★ FinTLV Ventures
Headcount over time
From 10 (2018-09) to 8 (2026-03) · -2 (-20%) · 9 points · source: Finder history + radar grounding
Q&A
- What is Pattern Insurance's current status?
- Pattern Insurance was acquired by PassportCard in May 2025 and is currently inactive.
- When was Pattern Insurance founded?
- Pattern Insurance was founded in January 2017.
- What is Pattern Insurance's primary business?
- Pattern Insurance provides an automated SaaS platform focused on turning insurance into a business accelerator by transforming the online customer experience and generating new revenue streams for digital businesses.
- How much funding has Pattern Insurance raised in total?
- Pattern Insurance has raised a total of $12,000,000 USD.
- Who were the lead investors in Pattern Insurance's funding rounds?
- Kamet Ventures was a lead investor in Pattern Insurance's funding rounds.
- What is the employee count for Pattern Insurance?
- Pattern Insurance has 1-10 employees.
- Where is Pattern Insurance headquartered?
- Pattern Insurance is headquartered in Tel Aviv-Yafo, Israel.
- Who are the co-founders of Pattern Insurance?
- The co-founders of Pattern Insurance are Noam Shapira and Eyal Gluska.
Team · 2
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechInsurtech
Technologies
Artificial IntelligencePlatforms & Interfaces
Target customers
ConsumersRecreational & LifestyleTravellers & TouristsTravel & TourismTravelFinancial ServicesFinancial ProductsInsurance
Business model
B2B
Highlights
Verified
Tags
machine-learningfintechsaasinsurtechcustomer-engagementunderwritingbig-data-analyticspersonalizationartificial-intelligenceinsurance-companiesmanagement-solutionssales-automationrisk-assesments
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.patterninsurance.com |
|---|---|
| linkedin.com/company/38083686 | |
| facebook.com/Setoo-711760482518589/?fref=mentions | |
| YouTube | youtube.com/channel/UC6p443nhzRL7syC6E9xxndA |
Identifiers & details
| Former names | Setoo |
|---|---|
| Founded | 2017-1 |
| Employees (exact) | 9 |
| Offices | Paris-17E-Arrondissement; United Kingdom |
| Status reason | Acquired (Inactive) by PassportCard on May 2025 - closed due to acquisition |
Acquisitions & public offerings
Acquired by PassportCard 2025-05
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515799583 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2018-02-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | שד' רוקח 97 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-30 | הקצאת מניות |