Last updated 2026-08-28
Total raised
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Stage
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Founded
2020
Headcount
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HQ
Tel Aviv, Israel
Sector
AdTech
About
Sellers.guide is an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. It is an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. The platform offers features like domain analysis, seller validation, industry highlights, and resources to help publishers optimize their ads.txt files and combat ad fraud. Sellers.guide was launched by Primis, a Video Discovery platform, and is part of IPG and Universal McCann.
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Sellers.guide's primary function?
- Sellers.guide provides an automated tool that compares ads.txt files with sellers.json to promote transparency and curb ad fraud in the AdTech supply chain.
- When was Sellers.guide founded?
- Sellers.guide was founded in 2020.
- Where is Sellers.guide headquartered?
- Sellers.guide is headquartered in Tel Aviv, Israel.
- What is the primary sector of Sellers.guide?
- Sellers.guide operates in the AdTech sector.
- Which entities is Sellers.guide affiliated with?
- Sellers.guide is an initiative developed by Primis, which is part of IPG and Universal McCann.
- What is the core technology used by Sellers.guide?
- Sellers.guide utilizes automated analysis tools as its core technology.
- Who are the target customers for Sellers.guide?
- Sellers.guide targets publishers and buyers in the AdTech industry.
Team · 3
Rotem Shaul
Co-CEO of Primis
Lior Shvo
Managing Director of Sellers.guide
Eyal Betzalel
executives
Sectors & technology
Primary sector
AdTech
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sellers.guide |
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Identifiers & details
| Founded | 2020 |
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Radar intelligence
Web history (Wayback)
| Domain | sellers.guide |
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