Last updated 2026-08-21
Total raised
—
Stage
—
Founded
2020
Headcount
—
HQ
Tel Aviv, Israel
Sector
AdTech
About
Sellers.guide is an initiative developed by Primis, part of IPG and Universal McCann. It provides an automated tool that analyzes ads.txt files, compares them with sellers.json, flags errors, and generates feedback to help publishers and buyers gain insight into the authenticity of parties mediating in the AdTech ecosystem. The goal is to promote transparency and curb ad fraud.
Q&A
- What is Sellers.guide's primary function?
- Sellers.guide provides an automated tool that compares ads.txt files with sellers.json to promote transparency and curb ad fraud in the AdTech supply chain.
- When was Sellers.guide founded?
- Sellers.guide was founded in 2020.
- Where is Sellers.guide headquartered?
- Sellers.guide is headquartered in Tel Aviv, Israel.
- What is the primary sector of Sellers.guide?
- Sellers.guide operates in the AdTech sector.
- Which entities is Sellers.guide affiliated with?
- Sellers.guide is an initiative developed by Primis, which is part of IPG and Universal McCann.
- What is the core technology used by Sellers.guide?
- Sellers.guide utilizes automated analysis tools as its core technology.
- Who are the target customers for Sellers.guide?
- Sellers.guide targets publishers and buyers in the AdTech industry.
Team · 3
Rotem Shaul
Team Member
Lior Shvo
Team Member
Eyal Betzalel
Team Member
Sectors & technology
Primary sector
AdTech
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sellers.guide |
|---|
Identifiers & details
| Founded | 2020 |
|---|