Last updated 2026-08-06
- Raised Pre-Seed round led by RUNI Ventures, Dec 2024
Total raised
—
Stage
—
Founded
2023
Headcount
—
HQ
Tel Aviv, Israel
Sector
Retail Platforms
About
Sellence is an AI-driven company focused on boosting sales conversions for e-commerce and insurance sectors. The company provides an SMS platform designed to engage customers at critical decision-making points to enhance purchase likelihood. Its team is trained by experienced sales professionals, and it primarily serves insurance companies and e-commerce giants within the Retail Platforms sector, specializing in Digital Products and Services.
Funding history · 1 round · — total
2024-12
Pre-Seed
Undisclosed
★ RUNI Ventures
Q&A
- When was Sellence founded and where is it headquartered?
- Sellence was founded in 2023 and is headquartered in Tel Aviv, Israel.
- What is Sellence's primary focus?
- Sellence is an AI-driven company focused on boosting sales conversions for e-commerce and insurance sectors through an SMS platform.
- What kind of funding has Sellence received?
- Sellence raised a Pre-Seed round in January 2025, with RUNI Ventures participating.
- Who are the co-founders of Sellence?
- The co-founders of Sellence are Dan Comyns, who serves as Co-Founder & CEO, and Aharon Avitzur, who is the Co-Founder & CTO. Both were appointed in May 2023.
- What technologies does Sellence utilize?
- Sellence utilizes AI, Conversational AI, and Machine Learning, with its core technology being an AI-driven SMS platform.
- What types of customers does Sellence target?
- Sellence targets e-commerce businesses, insurance companies, and B2C brands.
- What is Sellence's primary sector?
- Sellence's primary sector is Retail Platforms, specializing in Digital Products and Services.
- Who are some key executives at Sellence?
- Key executives at Sellence include Guy Frum, Head of Growth; Becky Peer, Head of Customer Success; and Gideon Szamet, AI Researcher & Data Scientist.
Team · 5
Dan Comyns
Founder · Co-Founder & CEO
Aharon Avitzur
Founder · Co-Founder & CTO
Guy Frum
Head of Growth
Becky Peer
Head of Customer Success
Gideon Szamet
AI Researcher & Data Scientist
Sectors & technology
Primary sector
Retail Platforms
Technologies
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | sellence.com |
|---|
Identifiers & details
| Legal name | Sellence |
|---|---|
| Founded | 2023 |
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516806866 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2023-05-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Active charges / liens | 0 |
| Registry events | 3 — shares_capital (2), violation (1) |
| Registered address | אחד העם 65 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-30 | הקצאת מניות |
| 2025-09-28 | שינוי בהרכב הון - מניות-פיצול מניה |
| 2026-06-25 | עדכון הפרה |