Sellence

A Revenue-Generation Platform for Online Businesses Selling High-Value Services.

Retail Platforms
Active
Tel Aviv, Israel Founded 2023
Website ↗
Last updated 2026-08-06
Total raised
Stage
Founded
2023
Headcount
HQ
Tel Aviv, Israel
Sector
Retail Platforms

About

Sellence is an AI-driven company focused on boosting sales conversions for e-commerce and insurance sectors. The company provides an SMS platform designed to engage customers at critical decision-making points to enhance purchase likelihood. Its team is trained by experienced sales professionals, and it primarily serves insurance companies and e-commerce giants within the Retail Platforms sector, specializing in Digital Products and Services.

Funding history · 1 round · — total

2024-12
Pre-Seed Undisclosed
★ RUNI Ventures

Q&A

When was Sellence founded and where is it headquartered?
Sellence was founded in 2023 and is headquartered in Tel Aviv, Israel.
What is Sellence's primary focus?
Sellence is an AI-driven company focused on boosting sales conversions for e-commerce and insurance sectors through an SMS platform.
What kind of funding has Sellence received?
Sellence raised a Pre-Seed round in January 2025, with RUNI Ventures participating.
Who are the co-founders of Sellence?
The co-founders of Sellence are Dan Comyns, who serves as Co-Founder & CEO, and Aharon Avitzur, who is the Co-Founder & CTO. Both were appointed in May 2023.
What technologies does Sellence utilize?
Sellence utilizes AI, Conversational AI, and Machine Learning, with its core technology being an AI-driven SMS platform.
What types of customers does Sellence target?
Sellence targets e-commerce businesses, insurance companies, and B2C brands.
What is Sellence's primary sector?
Sellence's primary sector is Retail Platforms, specializing in Digital Products and Services.
Who are some key executives at Sellence?
Key executives at Sellence include Guy Frum, Head of Growth; Becky Peer, Head of Customer Success; and Gideon Szamet, AI Researcher & Data Scientist.

Team · 5

Dan Comyns
Founder · Co-Founder & CEO
Aharon Avitzur
Founder · Co-Founder & CTO
Guy Frum
Head of Growth
Becky Peer
Head of Customer Success
Gideon Szamet
AI Researcher & Data Scientist

Sectors & technology

Primary sector
Retail Platforms
Technologies
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitesellence.com

Identifiers & details

Legal nameSellence
Founded2023

Radar intelligence

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516806866
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2023-05-09
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)yes
Active charges / liens0
Registry events3 — shares_capital (2), violation (1)
Registered addressאחד העם 65 תל אביב - יפו

Recent registry events

DateEvent
2025-09-30הקצאת מניות
2025-09-28שינוי בהרכב הון - מניות-פיצול מניה
2026-06-25עדכון הפרה