Last updated 2026-07-20
- Raised $500k Pre-Seed round led by MENA Technology Fund, Dec 2021
Total raised
$500K
Last: Undisclosed Round 2022-01
Stage
Pre-Seed
Founded
2018
Headcount
30
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Selectika is a visual AI and personalization system for eCommerce that uses image recognition and deep learning to extract rich product attributes from a retailer's catalog and analyze shoppers' preferences. This allows them to provide each shopper with an optimal digital assortment and provide retailers with real-time data, analytics, and trends.
Funding history · 1 round · $500K total
2021-12
Pre-Seed
$500K
★ MENA Technology Fund
Headcount over time
From 4 (2019-06) to 22 (2025-10) · +18 (+450%) · 29 points · source: Finder history + radar grounding
Q&A
- What is Selectika's primary business offering?
- Selectika provides a Visual AI and Personalization System for Online Retailers, designed to enhance efficiency and improve customer engagement and retention.
- When was Selectika founded?
- Selectika was founded in March 2020.
- What is Selectika's employee count?
- Selectika has 11-50 employees.
- What is the total amount of funding Selectika has raised?
- Selectika has raised a total of $500,000.
- When was Selectika's last funding round, and who were the investors?
- Selectika's last funding round was in January 2022, with investors including MENA Technology Fund and Philip Vecht.
- What technologies does Selectika utilize in its solutions?
- Selectika utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Web technologies.
- What business models does Selectika operate under?
- Selectika operates under B2B and B2B2C business models.
- What is the current stage of Selectika's product?
- Selectika's product is currently released.
Team · 3
Tali Bezalel
Founder · Founder and CEO
Micah Kaminer
Founder · Co-founder and CTO
Dana Saggy
Founder · Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutions
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2BB2B2C
Highlights
1 PatentsVerified
Tags
online-retailerstrading-and-investingimage-processingvirtual-assistantonline-shoppingweb-platformshopping-experienceecommerceartificial-intelligenceretailfashionmachine-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | selectika.com/ |
|---|---|
| linkedin.com/company/18747210 | |
| facebook.com/selectikaai | |
| YouTube | youtube.com/channel/UCMbgCW14JqdvFqw6NZzGdgA |
| instagram.com/selectika_ai |
Identifiers & details
| Former names | AskLily |
|---|---|
| Founded | 2018 |
| Employees (exact) | 30 |
Radar intelligence
Web history (Wayback)
| Domain | selectika.com |
|---|
Certificate / subdomain footprint
| Subdomains | 200 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516162138 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-02-17 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — people (1) |
| Registered address | עין גב 8 ראשון לציון |
Recent registry events
| Date | Event |
|---|---|
| 2025-08-26 | עדכון דירקטורים-הסרת דירקטור |