- Acquired by UM Worldwide, Jan 2012
- Raised Undisclosed Round led by McCann Worldgroup, Dec 2011
About
Founded in 2012, Primis is a pioneering technology company revolutionizing the digital landscape with advanced video discovery and monetization solutions. Their platform combines cutting-edge video technology with innovative revenue opportunities, reaching over 250 million unique users worldwide. As part of IPG and Universal McCann, Primis empowers publishers to maximize their revenue streams through intelligent content placement and personalized video experiences. By analyzing user behavior and preferences, their technology delivers tailored video content that increases engagement, extends the time spent on the site, and maintains a seamless user experience. With a network of over 200 leading international publishers, Primis continuously refines its solutions to meet the industry's ever-changing needs. Their advanced data analytics and content recommendation technologies help publishers elevate their digital presence while maintaining the highest industry standards. Their engagement-based platform seamlessly integrates ads with editorial video content, ensuring users discover content they truly value while publishers unlock new revenue opportunities. By balancing monetization with user experience, Primis has established itself as a trusted leader in the digital video space.
Funding history · 1 round · — total
Headcount over time
Q&A
- What is Primis's primary business?
- Primis operates as a global video discovery platform that uses machine learning to help publishers increase revenue by providing high-quality video content to users.
- When was Primis acquired and by whom?
- Primis was acquired in January 2012 by Universal McCann.
- What was a significant product launch by Primis in 2021?
- In 2021, Primis launched Sellers.guide, an automated tool designed to compare ads.txt files with sellers.json to provide insights into inventory buying and selling.
- Who are the co-founders of Primis?
- The co-founders of Primis are Rotem Shaul and Eyal Betzalel. Oren Berdichevsky was also a co-founder but is no longer with the company.
- What technologies does Primis leverage in its platform?
- Primis leverages Artificial Intelligence and Machine Learning technologies in its platform.
- Where is Primis headquartered?
- Primis is headquartered in Tel Aviv-Yafo, Center District, Israel.
- What is Primis's current ownership status?
- Primis is owned by Universal McCann and the Interpublic Group of Companies.
Team · 3
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | primis.tech/ |
|---|---|
| linkedin.com/company/9761678 | |
| facebook.com/primisum | |
| YouTube | youtube.com/channel/UCOz1nhonFGqvfHTKpfB7Qbg |
Identifiers & details
| Former names | Sekindo |
|---|---|
| Founded | 2012 |
| Employees (exact) | 95 |
| Status reason | Acquired by Universal McCann on Jan, 2012 |
Acquisitions & public offerings
Acquired by UM Worldwide 2012-01
Radar intelligence
Patents
| EPO | 5 |
|---|
Publications (Crossref)
| Works | 7 |
|---|
Web history (Wayback)
| Domain | primis.tech |
|---|
Certificate / subdomain footprint
| Subdomains | 27 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513083147 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2001-02-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | ולנברג ראול 2 תל אביב - יפו |