- Acquired by Universal McCann, Jan 2012
- Raised funding round, Jan 2012
About
Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website. In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. Primis is owned by Universal McCann and the Interpublic Group of Companies.
Funding history · 1 round · — total
Q&A
- What is Primis's primary business?
- Primis operates as a global video discovery platform that uses machine learning to help publishers increase revenue by providing high-quality video content to users.
- When was Primis acquired and by whom?
- Primis was acquired in January 2012 by Universal McCann.
- What was a significant product launch by Primis in 2021?
- In 2021, Primis launched Sellers.guide, an automated tool designed to compare ads.txt files with sellers.json to provide insights into inventory buying and selling.
- Who are the co-founders of Primis?
- The co-founders of Primis are Rotem Shaul and Eyal Betzalel. Oren Berdichevsky was also a co-founder but is no longer with the company.
- What technologies does Primis leverage in its platform?
- Primis leverages Artificial Intelligence and Machine Learning technologies in its platform.
- Where is Primis headquartered?
- Primis is headquartered in Tel Aviv-Yafo, Center District, Israel.
- What is Primis's current ownership status?
- Primis is owned by Universal McCann and the Interpublic Group of Companies.
Team · 3
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | primis.tech/ |
|---|---|
| linkedin.com/company/9761678 | |
| facebook.com/primisum | |
| YouTube | youtube.com/channel/UCOz1nhonFGqvfHTKpfB7Qbg |
Identifiers & details
| Former names | Sekindo |
|---|---|
| Founded | 2007-1 |
| Employees (exact) | 97 |
| Status reason | Acquired by Universal McCann on Jan, 2012 |
Acquisitions & public offerings
Acquired by Universal McCann 2012-01
Radar intelligence
Patents
| EPO | 5 |
|---|
Publications (Crossref)
| Works | 7 |
|---|
Web history (Wayback)
| Domain | primis.tech |
|---|
Certificate / subdomain footprint
| Subdomains | 27 |
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