About
Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website. In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. Primis is owned by Universal McCann and the Interpublic Group of Companies.
Funding history · 1 round · — total
Company Intelligence Q&A
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- When was Primis acquired and by whom?
- Primis was acquired by Universal McCann in January 2012.
- What was Primis's former name before rebranding?
- Primis was formerly known as Sekindo before rebranding in January 2018.
- What new initiative did Primis launch in May 2021?
- In May 2021, Primis launched Sellers.guide, an initiative aimed at bringing greater transparency to the digital media industry by comparing ads.txt files with sellers.json.
- Which major media company did Primis partner with for content syndication in March 2021?
- In March 2021, Primis partnered with USA Today for content syndication.
- What certification did Primis receive for the fifth consecutive year in March 2022?
- In March 2022, Primis received the TAG Anti-Fraud Certification for the fifth year in a row.
- With whom did Primis expand its partnership in December 2024 to power leading media sites?
- In December 2024, Primis expanded its partnership with Savage Ventures to power media sites including Vice.com, Comicbook, and Popculture.
- What certification did Primis achieve for Open Measurement SDK Web Video Integration in November 2025?
- In November 2025, Primis achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab for the third consecutive year.
- What was the nature of Primis's partnership with Absolute Sports announced in July 2025?
- In July 2025, Primis announced an exclusive partnership with Absolute Sports to deliver video discovery across their global portfolio of websites.
- How many employees does Primis currently have?
- Primis currently has between 51 and 200 employees, with an exact count of 97.