Highlights
About
Personal AI Coaching Platform for Sales Representatives
Second Nature develops an interactive AI-based coaching platform for sales representatives, focused on dialogue-driven training and performance improvement. The platform provides personalized coaching plans, continuous feedback, and performance analysis to support sales productivity, onboarding, change adoption, and channel partner enablement.
The process begins with analysis of customer relationship management (CRM) data to identify performance patterns and anomalies across sales representatives. Based on these insights, the platform automatically defines tailored performance objectives (KPIs), generates individualized coaching plans, and executes them through simulated sales conversations and structured feedback.
Identity
| Name | Second Nature AI |
|---|---|
| Slug | second-nature-ai |
| Type / kind | startup |
| Crunchbase ID | secondnature-ai |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4P7ztdgLDA |
Status
| Status | active |
|---|---|
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Yigal Alon St 94, Tel Aviv-Yafo, 6789155, Israel |
Web & social
Classifications
Funding
| Total raised | $37.5M |
|---|---|
| Current stage | Series B |
Raw source document
Show full JSON (0 KB)
{
"0": "s",
"1": "l",
"2": "i",
"3": "m",
"4": "p",
"5": "a",
"6": "g",
"7": "e",
"8": "s",
"9": "_",
"10": "i",
"11": "m",
"12": "p",
"13": "o",
"14": "r",
"15": "t"
}