Last updated 2026-06-18
- Raised $22M funding round led by Sienna Venture Capital, Oct 2025
- Raised $12.5M funding round, Jan 2022
- Raised $3M funding round led by StageOne Ventures, Jul 2019
Total raised
$37.5M
Last: 2025-10
Stage
Series B
Founded
2018
Headcount
72
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Second Nature develops an interactive AI-based coaching platform for sales representatives, focused on dialogue-driven training and performance improvement. The platform provides personalized coaching plans, continuous feedback, and performance analysis to support sales productivity, onboarding, change adoption, and channel partner enablement.
The process begins with analysis of customer relationship management (CRM) data to identify performance patterns and anomalies across sales representatives. Based on these insights, the platform automatically defines tailored performance objectives (KPIs), generates individualized coaching plans, and executes them through simulated sales conversations and structured feedback.
Funding history · 3 rounds · $37.5M total
Q&A
- What is Second Nature AI's primary business?
- Second Nature AI develops an interactive AI-based coaching platform for sales representatives, focusing on dialogue-driven training and performance improvement.
- When was Second Nature AI founded?
- Second Nature AI was founded in October 2018.
- How much total funding has Second Nature AI raised to date?
- Second Nature AI has raised a total of $37.5 million USD.
- When did Second Nature AI complete its most recent funding round and how much was raised?
- In October 2025, Second Nature AI completed a funding round, raising $22 million USD. Sienna Venture Capital and StageOne Ventures were among the investors.
- Which investors participated in Second Nature AI's January 2022 funding round?
- The January 2022 funding round for Second Nature AI included investments from.
- What is Second Nature AI's current employee count?
- Second Nature AI has 51-200 employees.
- What is Second Nature AI's primary sector classification?
- Second Nature AI's primary sector is Business Software.
- What technologies does Second Nature AI utilize?
- Second Nature AI utilizes Artificial Intelligence and Generative AI.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsSoftware Development ToolsProject Management & CollaborationSales & Marketing Solutions
Technologies
Artificial IntelligenceGenerative AI
Target customers
EducationHigher EducationEnterprise & Professional ServicesITMarketing & SalesHealthcare & Life SciencesHealthcareInsurance CompaniesProviders
Business model
B2B
Highlights
Verified
Tags
artificial-intelligenceenterprise-solutionssalesdata-analyticsbusiness-processes
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | secondnature.ai/ |
|---|---|
| linkedin.com/company/48058367 | |
| facebook.com/pages/category/Computer-Company/Second-Nature-A | |
| YouTube | youtube.com/channel/UC87apT-W4g2hGEhzVScJJLQ |
Identifiers & details
| Founded | 2018-10 |
|---|---|
| Employees (exact) | 72 |
Radar intelligence
Open jobs — smartrecruiters
| Total open | 1 |
|---|---|
| Remote | 1 |
| By location | New York, NY, us (1) |
| Title | Location | Department |
|---|---|---|
| Enterprise SDR | New York, NY, us |
Web history (Wayback)
| Domain | secondnature.ai |
|---|