Total raised
$37.5M
Last: Series B 2025-10
Stage
Series B
Founded
2018
Headcount
72
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Second Nature develops an interactive AI-based coaching platform for sales representatives, focused on dialogue-driven training and performance improvement. The platform provides personalized coaching plans, continuous feedback, and performance analysis to support sales productivity, onboarding, change adoption, and channel partner enablement.
The process begins with analysis of customer relationship management (CRM) data to identify performance patterns and anomalies across sales representatives. Based on these insights, the platform automatically defines tailored performance objectives (KPIs), generates individualized coaching plans, and executes them through simulated sales conversations and structured feedback.
Funding history · 3 rounds · $37.5M total
2025-10
Series B
$22.0M
2022-01
Series A
$12.5M
2019-07
Seed
$3.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsSoftware Development ToolsProject Management & CollaborationSales & Marketing Solutions
Technologies
Artificial IntelligenceGenerative AI
Target customers
EducationHigher EducationEnterprise & Professional ServicesITMarketing & SalesHealthcare & Life SciencesHealthcareInsurance CompaniesProviders
Business model
B2B
Highlights
Verified
Tags
artificial-intelligenceenterprise-solutionssalesdata-analyticsbusiness-processes