SayWhat Labs Ltd. is developer of first smart phone app that allows users to send, accept or reject phone calls with a personal message and emoticon. SayWhat directly addresses the way people communicate today, with the rise of text messaging and the growing perception that voice calls are sometimes unnecessary, intrusive or even impolite. The SayWhat app eliminates the barrier between voice and text by allowing both caller and recipient to exchange a short message and emoticon as a voice call is being placed. Similar in purpose to an email subject line, SayWhat easily resolves the question of whether to place or take a call -- and provides a fun way to express the mood, topic or urgency of a voice call.