Last updated 2026-07-02
- Raised $13M Seed round led by Aleph, Dec 2020
Total raised
$13.0M
Last: Seed 2020-12
Stage
Seed
Founded
2020
Headcount
—
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
Santa was an Israeli startup that aimed to provide a digital gifting retail experience, offering curated assortments of apparel, accessories, wellness, and tech through its app. The company's goal was to establish mobile physical stores that would come to the customer's home, allowing them to measure and purchase on the spot.
Funding history · 1 round · $13.0M total
2020-12
Seed
$13.0M
Headcount over time
From 49 (2022-12) to 13 (2025-10) · -36 (-73%) · 9 points · source: Finder history + radar grounding
Q&A
- What was Santa's primary business objective?
- Santa aimed to provide a digital gifting retail experience through its app, offering curated assortments of apparel, accessories, wellness, and tech. The company also planned to establish mobile physical stores for at-home try-on and purchase.
- When was Santa founded and where is its headquarters located?
- Santa was founded in December 2020 and is headquartered in Tel Aviv-Yafo, Israel.
- How much funding has Santa raised in total?
- Santa has raised a total of $13,000,000 USD.
- Which investors participated in Santa's Seed round?
- Santa's Seed round in December 2020 was led by Aleph.
- Who are the co-founders of Santa?
- The co-founders of Santa are Roee Adler, Menachem Katz, and Shai Wininger.
- What was a significant event for Santa in December 2022?
- In December 2022, Santa announced plans to lay off most of its employees.
Team · 4
Shai Wininger
Founder · Co-founder
Shai Wininger
Board Member
Sectors & technology
Primary sector
Retail Platforms
Technologies
Target customers
Business model
B2C
Tags
online-shoppingweb-platformecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/69731089 |
Identifiers & details
| Founded | 2020-12 |
|---|